Submagic vs Runway vs CapCut vs Kapwing

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Submagic
vs
Competitor 1
Runway
Competitor 2
CapCut
Competitor 3
Kapwing
Compare
4 tools · best value per row highlighted
Your tool Submagic
submagic.co
Submagic is an AI video editor for short-form content.
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Competitor Runway
runwayml.com
Runway is an AI company with three platforms built on the same world models.
Make main Remove
Competitor CapCut
capcut.com
The video editor everyone uses
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Competitor Kapwing
kapwing.com
Online video editor for internet content
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Traffic estimated monthly website traffic
Monthly visits
—
5.6Mvisits/mo
49.1Mvisits/mo
4.7Mvisits/mo
MoM change
—
▼ 8.0%
▼ 1.0%
▼ 5.7%
6-month growth
—
-9.2%
-8.8%
-23.2%
Global rank web
—
#6,941
#964
#9,509
Avg. last 3 months
—
6.1M
50.4M
4.9M
Bounce rate lower is better
—
34%
43%
28%
Pages / visit
—
7.5
3.6
5.0
Visit duration
—
5m 30s
3m 09s
2m 50s
Traffic sources
—
● Direct 87% · ● Referral 10%
● Direct 83% · ● Referral 16%
● Direct 89% · ● Referral 10%
SubmagicRunwayCapCutKapwing
016.3M32.5M48.8M65.1MRunway · 6.1MRunway · 5.9MRunway · 5.7MRunway · 5MRunway · 6.2MRunway · 6.7MRunway · 8.2MRunway · 6.5MRunway · 6.1MRunway · 5.6MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7M1M10M100MRunway · 6.1MRunway · 5.9MRunway · 5.7MRunway · 5MRunway · 6.2MRunway · 6.7MRunway · 8.2MRunway · 6.5MRunway · 6.1MRunway · 5.6MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Freemium
Freemium
Freemium
Starting price
$12per month
$15per month · free tier available
$9.99per month · free tier available
$16per month · free tier available
Free tier
–
Free trial
–
–
API access
–
–
–
Plans
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreeStandard $15/moPro $35/mo
Free FreeStandard $9.99/moPro $19.99/mo
Free FreePro $16/moBusiness $50/moEnterprise Custom
Capabilities input → output
Input
VideoWeb pages
ImagesVideoText
VideoTextImagesAudio
VideoTextImagesAudio
Output
Video
VideoImagesAudio
AudioVideoImages
Video
Skill level
Beginner-friendly
Intermediate
Beginner-friendly
Beginner-friendly
Categories
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Development & CodeImage EditingImage GenerationVideo Creation+11 more
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
14
10
12
9
Video editing
Video generation
Video subtitles
–
Video shortening
–
Multilingual subtitle creation
–
–
Short videos
–
–
Video repurposing
–
–
Image editing
–
–
Image generation
–
–
Animations
–
–
–
Background removal
–
–
–
Caption videos
–
–
–
Image to image
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–
–
Image to video
–
–
–
Lip sync
–
–
–
Presentations to videos
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–
–
Text to speech
–
–
–
Video background removal
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–
–
Video transcription
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–
–
Video translation
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–
–
Video upscaling
–
–
–
Multilingual video creation
–
–
–
Social media management
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Transcription
–
–
–
Video avatars
–
–
–
Video effects
–
–
–
Video enhancement
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 1
▲ 2
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.