Submagic vs Captions vs CapCut vs HeyGen

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Submagic
vs
Competitor 1
Captions
Competitor 2
CapCut
Competitor 3
HeyGen
Compare
4 tools · best value per row highlighted
Your tool Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Remove
Competitor Captions
captions.ai
Edit video by editing text
Make main Remove
Competitor CapCut
capcut.com
The video editor everyone uses
Make main Remove
Competitor HeyGen
heygen.com
Your face speaking languages you don't know
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
—
999Kvisits/mo
49.1Mvisits/mo
10.7Mvisits/mo
MoM change
—
▼ 6.3%
▼ 1.0%
▲ 10.8%
6-month growth
—
+23.5%
-8.8%
+16.7%
Global rank web
—
#44,958
#964
#3,689
Avg. last 3 months
—
1M
50.4M
10.3M
Bounce rate lower is better
—
40%
43%
38%
Pages / visit
—
4.2
3.6
8.0
Visit duration
—
3m 51s
3m 09s
7m 15s
Traffic sources
—
● Direct 92% · ● Referral 5%
● Direct 83% · ● Referral 16%
● Direct 93% · ● Referral 5%
SubmagicCaptionsCapCutHeyGen
016.3M32.5M48.8M65.1MCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7M100K1M10M100MCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Freemium
Freemium
Freemium
Starting price
$12per month
$24.99per month · free tier available
$9.99per month · free tier available
$29per month · free tier available
Free tier
–
Free trial
–
–
–
API access
–
–
–
Plans
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreeMax $24.99/moScale 1x $69.99/moScale 2x $139.99/mo+2 more
Free FreeStandard $9.99/moPro $19.99/mo
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Capabilities input → output
Input
VideoWeb pages
VideoText
ImagesVideoTextAudio
AudioVideoTextImages
Output
Video
Video
VideoImagesAudio
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+5 more
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
12
8
12
11
Video editing
Video generation
Video subtitles
–
Video shortening
–
Video translation
–
–
Dubbing
–
–
Multilingual subtitle creation
–
–
Short videos
–
–
Video avatars
–
–
Lip sync
–
–
Avatar animation
–
–
–
Background removal
–
–
–
Caption videos
–
–
–
Image to video
–
–
–
Multilingual video creation
–
–
–
Text to speech
–
–
–
Video background removal
–
–
–
Video dubbing
–
–
–
Video repurposing
–
–
–
Voice cloning
–
–
–
Image editing
–
–
–
Image generation
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Transcription
–
–
–
Video effects
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 2
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.