Runway vs Submagic vs Adobe Firefly

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Runway
vs
Competitor 1
Submagic
Competitor 2
Adobe Firefly
Competitor 3
Suggested competitors for Runway: Kling AI86% Veo86% Luma AI84% Hailuo AI84% Pika80% Sora80% Leonardo AI76% Krea AI76%
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3 tools · best value per row highlighted
Your tool Runway
runwayml.com
Runway is an AI company with three platforms built on the same world models.
Remove
Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Competitor Adobe Firefly
firefly.adobe.com
AI generation built into the tools professionals already use
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
5.6Mvisits/mo
—
20.6Mvisits/mo
MoM change
▼ 8.0%
—
▲ 5.4%
6-month growth
-9.2%
—
+28.2%
Global rank web
#6,941
—
—
Avg. last 3 months
6.1M
—
20.6M
Bounce rate lower is better
34%
—
41%
Pages / visit
7.5
—
3.5
Visit duration
5m 30s
—
4m 52s
Traffic sources
● Direct 87% · ● Referral 10%
—
● Direct 63% · ● Referral 35%
RunwaySubmagicAdobe Firefly
05.4M10.8M16.2M21.6MRunway · 6.1MRunway · 5.9MRunway · 5.7MRunway · 5MRunway · 6.2MRunway · 6.7MRunway · 8.2MRunway · 6.5MRunway · 6.1MRunway · 5.6MAdobe Firefly · 15MAdobe Firefly · 15.7MAdobe Firefly · 15.5MAdobe Firefly · 16.1MAdobe Firefly · 18.4MAdobe Firefly · 21MAdobe Firefly · 21.6MAdobe Firefly · 19.5MAdobe Firefly · 20.6M1M10M100MRunway · 6.1MRunway · 5.9MRunway · 5.7MRunway · 5MRunway · 6.2MRunway · 6.7MRunway · 8.2MRunway · 6.5MRunway · 6.1MRunway · 5.6MAdobe Firefly · 15MAdobe Firefly · 15.7MAdobe Firefly · 15.5MAdobe Firefly · 16.1MAdobe Firefly · 18.4MAdobe Firefly · 21MAdobe Firefly · 21.6MAdobe Firefly · 19.5MAdobe Firefly · 20.6MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Freemium
Starting price
$15per month · free tier available
$12per month
$9.99per month · free tier available
Free tier
–
Free trial
–
API access
–
–
Plans
Free FreeStandard $15/moPro $35/mo
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreeStandard $9.99/moPro $19.99/moPro Plus $49.99/mo+1 more
Capabilities input → output
Input
ImagesTextVideo
Web pagesVideo
ImagesTextVideo
Output
AudioImagesVideo
Video
AudioImagesVideo
Skill level
Intermediate
Beginner-friendly
Beginner-friendly
Categories
Development & CodeImage EditingImage GenerationVideo Creation+11 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Audio & MusicImage EditingImage GenerationVideo Creation+6 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
10
14
10
Video generation
Image generation
–
Video editing
–
Image editing
–
Image to image
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Image to video
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Video subtitles
–
–
Animations
–
–
Caption videos
–
–
Image expansion
–
–
Images videos
–
–
Lip sync
–
–
Multilingual subtitle creation
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–
Short videos
–
–
Sound effects
–
–
Video repurposing
–
–
Video shortening
–
–
Video upscaling
–
–
Audio
–
–
Social media management
–
–
TikTok captions
–
–
TikTok videos
–
–
Vector graphics
–
–
Video avatars
–
–
Video effects
–
–
Video enhancement
–
–
YouTube shorts
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 1
▲ 0
▲ 1
Saves
0
0
1
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.