Recraft vs Ideogram vs Brandmark vs Adobe Firefly

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Recraft
vs
Competitor 1
Ideogram
Competitor 2
Brandmark
Competitor 3
Adobe Firefly
Compare
4 tools · best value per row highlighted
Your tool Recraft
recraft.ai
AI images built for designers
Remove
Competitor Ideogram
ideogram.ai
AI images with text that's actually readable
Make main Remove
Competitor Brandmark
brandmark.io
The logo generation system uses generative AI to create unique icons from scratch rather than assembling pre-made graphics
Make main Remove
Competitor Adobe Firefly
firefly.adobe.com
AI generation built into the tools professionals already use
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
1.6Mvisits/mo
2.6Mvisits/mo
450.1Kvisits/mo
20.6Mvisits/mo
MoM change
▼ 5.1%
▼ 13.7%
▼ 13.9%
▲ 5.4%
6-month growth
-20.1%
-14.7%
-26.7%
+28.2%
Global rank web
#31,323
#12,160
#98,955
—
Avg. last 3 months
1.6M
2.8M
503.4K
20.6M
Bounce rate lower is better
36%
36%
43%
41%
Pages / visit
3.7
12.7
2.7
3.5
Visit duration
2m 23s
7m 37s
2m 14s
4m 52s
Traffic sources
● Direct 91% · ● Referral 7%
● Direct 92% · ● Referral 6%
● Referral 52% · ● Direct 46%
● Direct 63% · ● Referral 35%
RecraftIdeogramBrandmarkAdobe Firefly
05.4M10.8M16.2M21.6MRecraft · 2.1MRecraft · 2MRecraft · 2MRecraft · 1.9MRecraft · 2MRecraft · 1.8MRecraft · 1.7MRecraft · 1.6MRecraft · 1.7MRecraft · 1.6MIdeogram · 4.2MIdeogram · 3.8MIdeogram · 3.4MIdeogram · 3.1MIdeogram · 3.1MIdeogram · 3.1MIdeogram · 2.8MIdeogram · 3MIdeogram · 2.6MBrandmark · 580.7KBrandmark · 632.5KBrandmark · 604KBrandmark · 614.4KBrandmark · 527.5KBrandmark · 503.2KBrandmark · 537.4KBrandmark · 522.8KBrandmark · 450.1KAdobe Firefly · 15MAdobe Firefly · 15.7MAdobe Firefly · 15.5MAdobe Firefly · 16.1MAdobe Firefly · 18.4MAdobe Firefly · 21MAdobe Firefly · 21.6MAdobe Firefly · 19.5MAdobe Firefly · 20.6M100K1M10M100MRecraft · 2.1MRecraft · 2MRecraft · 2MRecraft · 1.9MRecraft · 2MRecraft · 1.8MRecraft · 1.7MRecraft · 1.6MRecraft · 1.7MRecraft · 1.6MIdeogram · 4.2MIdeogram · 3.8MIdeogram · 3.4MIdeogram · 3.1MIdeogram · 3.1MIdeogram · 3.1MIdeogram · 2.8MIdeogram · 3MIdeogram · 2.6MBrandmark · 580.7KBrandmark · 632.5KBrandmark · 604KBrandmark · 614.4KBrandmark · 527.5KBrandmark · 503.2KBrandmark · 537.4KBrandmark · 522.8KBrandmark · 450.1KAdobe Firefly · 15MAdobe Firefly · 15.7MAdobe Firefly · 15.5MAdobe Firefly · 16.1MAdobe Firefly · 18.4MAdobe Firefly · 21MAdobe Firefly · 21.6MAdobe Firefly · 19.5MAdobe Firefly · 20.6MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Freemium
Starting price
$20per month · free tier available
$8per month · free tier available
$35per month
$9.99per month · free tier available
Free tier
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Free trial
–
–
–
API access
–
–
–
–
Plans
—
—
Basic $35Designer $95Enterprise $195
Free FreeStandard $9.99/moPro $19.99/moPro Plus $49.99/mo+1 more
Capabilities input → output
Input
ImagesText
ImagesText
Text
ImagesTextVideo
Output
Images
Images
Images
AudioImagesVideo
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Design & CreativeImage GenerationAI Graphic DesignAI Icon Generator+4 more
Design & CreativeImage GenerationAI Image GeneratorAI Logo Generator+1 more
Design & CreativeAI Business Card GeneratorAI Graphic DesignAI Logo Generator
Audio & MusicImage EditingImage GenerationVideo Creation+6 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
11
5
6
10
Image generation
–
Logo idea generation
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Logo ideas
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Vector graphics
–
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Logos
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–
–
Video generation
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–
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Art generation
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–
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Background removal
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–
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Brand identity
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–
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Graphic design
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–
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Icons
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–
–
Image conversion
–
–
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Image editing
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–
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Image expansion
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Image to image
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–
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Image to video
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–
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Image upscaling
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–
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Images videos
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–
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Posters
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–
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Sound effects
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–
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Vector design
–
–
–
Audio
–
–
–
Branding
–
–
–
Business cards
–
–
–
Product mockups
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 1
Saves
0
0
0
1
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.