You'll get vector graphics, photos, and mockups from text prompts. Recraft runs multiple AI models under one roof — Recraft V3, Flux, Ideogram, and others — so you don't need separate subscriptions.
Recraft handles background removal. Upscaling. Inpainting. The vectorization feature converts raster images into clean, editable vectors. Print-on-demand sellers working on merchandise collections can generate consistent illustration sets without hunting through stock photo sites. You can create entire photoshoots or logo variations that match your brand style.
Free users get 30 daily credits. That's enough for testing but won't sustain serious work. Your images stay public and you can't use them commercially on the free plan.
Pro costs $10 monthly with 1,000+ credits and private images. Teams pay $55 per seat for 9,000 credits and shared workspaces. Magic wand tool gives you precise editing. Artistic level controls beat basic prompt adjustments.
A graphic designer building a client presentation could generate product mockups, remove backgrounds from existing photos, then upscale everything for print quality. All without leaving Recraft's interface. Consistent style generation works well for brand guidelines where you need multiple assets that feel cohesive. It handles both photorealistic renders and vector illustrations competently. The free plan's public images limit makes client work tricky though.