Pictory vs VideoGen vs Murf AI vs Kapwing

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Pictory
vs
Competitor 1
VideoGen
Competitor 2
Murf AI
Competitor 3
Kapwing
Compare
4 tools · best value per row highlighted
Your tool Pictory
pictory.ai
Scripts become videos without timeline editing
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Competitor VideoGen
videogen.io
Make main Remove
Competitor Murf AI
murf.ai
Murf AI is a voice platform that turns text into natural-sounding speech and also runs conversational voice agents.
Make main Remove
Competitor Kapwing
kapwing.com
Online video editor for internet content
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Traffic estimated monthly website traffic
Monthly visits
848Kvisits/mo
245.2Kvisits/mo
600.4Kvisits/mo
4.7Mvisits/mo
MoM change
▼ 13.5%
▲ 5.7%
▼ 8.9%
▼ 5.7%
6-month growth
-26.5%
-27.2%
-21.4%
-23.2%
Global rank web
#46,261
#181,367
#71,907
#9,509
Avg. last 3 months
1M
254.3K
659.8K
4.9M
Bounce rate lower is better
32%
38%
41%
28%
Pages / visit
6.1
2.9
4.1
5.0
Visit duration
3m 32s
56s
1m 02s
2m 50s
Traffic sources
● Direct 87% · ● Referral 9%
● Direct 89% · ● Referral 8%
● Direct 89% · ● Referral 9%
● Direct 89% · ● Referral 10%
PictoryVideoGenMurf AIKapwing
01.6M3.2M4.8M6.4MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KVideoGen · 336KVideoGen · 305.6KVideoGen · 345KVideoGen · 361KVideoGen · 336.8KVideoGen · 445.1KVideoGen · 375.9KVideoGen · 285.9KVideoGen · 232KVideoGen · 245.2KMurf AI · 973.1KMurf AI · 956.5KMurf AI · 997.7KMurf AI · 763.6KMurf AI · 778.9KMurf AI · 754.9KMurf AI · 720KMurf AI · 658.9KMurf AI · 600.4KKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7M100K1M10MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KVideoGen · 336KVideoGen · 305.6KVideoGen · 345KVideoGen · 361KVideoGen · 336.8KVideoGen · 445.1KVideoGen · 375.9KVideoGen · 285.9KVideoGen · 232KVideoGen · 245.2KMurf AI · 973.1KMurf AI · 956.5KMurf AI · 997.7KMurf AI · 763.6KMurf AI · 778.9KMurf AI · 754.9KMurf AI · 720KMurf AI · 658.9KMurf AI · 600.4KKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$25per month · free tier available
$19per month
$10per month · free tier available
$16per month · free tier available
Free tier
–
Free trial
–
API access
–
–
–
–
Plans
Starter $25/moProfessional $35/moTeam $119/moEnterprise Custom
Pro $19/moAdvanced $39/moUltra $99/mo
Plan USD10.00 $10/mo
Free FreePro $16/moBusiness $50/moEnterprise Custom
Capabilities input → output
Input
AudioDocumentsTextWeb pagesVideo
Text
VideoText
AudioImagesTextVideo
Output
Video
Video
VideoAudioApps
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+4 more
Video CreationAI UGC Video GeneratorAI Video GeneratorScript To Video AI Generator
Business & MarketingVideo EditingVoice & SpeechAI Call Center+4 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
12
8
13
9
Video generation
–
Video editing
–
Text to speech
–
Voiceovers
–
–
Presentations to videos
–
–
Video repurposing
–
–
Video subtitles
–
–
Video translation
–
–
Video scripts
–
–
Multilingual video creation
–
–
Voice agents
–
–
–
Audio to video
–
–
–
Call agents
–
–
–
Call center automation
–
–
–
Dubbing
–
–
–
Image to video
–
–
–
UGC videos
–
–
–
Video dubbing
–
–
–
Video localization
–
–
–
Video shortening
–
–
–
Video transcription
–
–
–
Voice
–
–
–
Voice cloning
–
–
–
APIs
–
–
–
Animated videos
–
–
–
Call answering
–
–
–
Explainer videos
–
–
–
Video avatars
–
–
–
Writing
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 1
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.