Pictory vs Lumen5 vs Powtoon vs Zubtitle

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Pictory
vs
Competitor 1
Lumen5
Competitor 2
Powtoon
Competitor 3
Zubtitle
Compare
4 tools · best value per row highlighted
Your tool Pictory
pictory.ai
Scripts become videos without timeline editing
Remove
Competitor Lumen5
lumen5.com
Lumen5 is an AI video maker that repurposes written content into video.
Make main Remove
Competitor Powtoon
powtoon.com
Powtoon is an AI video platform for building branded animated videos and presentations.
Make main Remove
Competitor Zubtitle
zubtitle.com
Zubtitle turns talking videos into polished social posts by adding automatic subtitles, headlines, branded styling and platform-ready formats in a browser editor.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
848Kvisits/mo
178.5Kvisits/mo
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MoM change
▼ 13.5%
▼ 14.8%
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6-month growth
-26.5%
-46.2%
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Global rank web
#46,261
#166,196
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Avg. last 3 months
1M
206.2K
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Bounce rate lower is better
32%
39%
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Pages / visit
6.1
4.4
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Visit duration
3m 32s
2m 25s
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Traffic sources
● Direct 87% · ● Referral 9%
● Direct 83% · ● Referral 14%
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PictoryLumen5PowtoonZubtitle
0371.2K742.5K1.1M1.5MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KLumen5 · 504.2KLumen5 · 456.1KLumen5 · 392.8KLumen5 · 328.2KLumen5 · 331.6KLumen5 · 264.5KLumen5 · 252.1KLumen5 · 230.6KLumen5 · 209.5KLumen5 · 178.5K100K1M10MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KLumen5 · 504.2KLumen5 · 456.1KLumen5 · 392.8KLumen5 · 328.2KLumen5 · 331.6KLumen5 · 264.5KLumen5 · 252.1KLumen5 · 230.6KLumen5 · 209.5KLumen5 · 178.5KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$25per month · free tier available
$19per month · free tier available
$15per month · free tier available
$15.83per month · free tier available
Free tier
Free trial
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API access
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Plans
Starter $25/moProfessional $35/moTeam $119/moEnterprise Custom
Plan USD19.00 $19/moPlan USD59.00 $59/moPlan USD149.00 $149/mo
Free FreeLite $15/moProfessional $40/moAdvanced $125/mo
Bootstrapper FreeGuru $19/moAgency $49/mo
Capabilities input → output
Input
AudioVideoWeb pagesTextDocuments
Web pagesTextDocuments
TextDocuments
Video
Output
Video
Video
VideoSlides
VideoText
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+4 more
Video CreationVideo EditingWriting & ContentAI Repurpose+3 more
Productivity & OfficeVideo CreationVideo EditingAI Animation Generator+5 more
Video EditingWriting & ContentAI RepurposeAI Subtitle Generator+1 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
12
3
4
0
Video generation
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Video repurposing
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Presentations to videos
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Video avatars
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Content repurposing
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Audio to video
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Image to video
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Video editing
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Video scripts
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Video subtitles
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Animated videos
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Text to speech
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Video translation
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Writing
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.