Pictory vs Lumen5 vs Elai.io vs Kapwing

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Pictory
vs
Competitor 1
Lumen5
Competitor 2
Elai.io
Competitor 3
Kapwing
Compare
4 tools · best value per row highlighted
Your tool Pictory
pictory.ai
Scripts become videos without timeline editing
Remove
Competitor Lumen5
lumen5.com
Lumen5 is an AI video maker that repurposes written content into video.
Make main Remove
Competitor Elai.io
elai.io
Elai.io is an AI video generator built around learning and development content.
Make main Remove
Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
848Kvisits/mo
178.5Kvisits/mo
—
4.7Mvisits/mo
MoM change
▼ 13.5%
▼ 14.8%
—
▼ 5.7%
6-month growth
-26.5%
-46.2%
—
-23.2%
Global rank web
#46,261
#166,196
—
#9,509
Avg. last 3 months
1M
206.2K
—
4.9M
Bounce rate lower is better
32%
39%
—
28%
Pages / visit
6.1
4.4
—
5.0
Visit duration
3m 32s
2m 25s
—
2m 50s
Traffic sources
● Direct 87% · ● Referral 9%
● Direct 83% · ● Referral 14%
—
● Direct 89% · ● Referral 10%
PictoryLumen5Elai.ioKapwing
01.6M3.2M4.8M6.4MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KLumen5 · 504.2KLumen5 · 456.1KLumen5 · 392.8KLumen5 · 328.2KLumen5 · 331.6KLumen5 · 264.5KLumen5 · 252.1KLumen5 · 230.6KLumen5 · 209.5KLumen5 · 178.5KKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7M100K1M10MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KLumen5 · 504.2KLumen5 · 456.1KLumen5 · 392.8KLumen5 · 328.2KLumen5 · 331.6KLumen5 · 264.5KLumen5 · 252.1KLumen5 · 230.6KLumen5 · 209.5KLumen5 · 178.5KKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$25per month · free tier available
$19per month · free tier available
$23per month · free tier available
$16per month · free tier available
Free tier
Free trial
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–
API access
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–
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Plans
Starter $25/moProfessional $35/moTeam $119/moEnterprise Custom
Plan USD19.00 $19/moPlan USD59.00 $59/moPlan USD149.00 $149/mo
Free FreeCreator $23/moTeam $100/moEnterprise Custom
Free FreePro $16/moBusiness $50/moEnterprise Custom
Capabilities input → output
Input
AudioVideoWeb pagesTextDocuments
Web pagesTextDocuments
Web pagesTextDocuments
VideoTextImagesAudio
Output
Video
Video
Video
Video
Skill level
Beginner-friendly
Beginner-friendly
Intermediate
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+4 more
Video CreationVideo EditingWriting & ContentAI Repurpose+3 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+3 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
12
3
5
9
Video generation
Video repurposing
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Presentations to videos
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Video editing
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–
Video avatars
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–
Video subtitles
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–
Video translation
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–
Content repurposing
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–
–
Audio to video
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–
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Image to video
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Video scripts
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–
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Video shortening
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–
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Video transcription
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Voice cloning
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–
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Animated videos
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–
–
Multilingual video creation
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–
–
Text to speech
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–
–
Writing
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.