Loom vs Tango vs Format Magic vs Cap

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Loom
vs
Competitor 1
Tango
Competitor 2
Format Magic
Competitor 3
Cap
Compare
4 tools · best value per row highlighted
Your tool Loom
loom.com
Loom is a screen recorder and async video messaging app.
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Competitor Tango
tango.ai
Tango records a process while you work and turns it into a polished step-by-step guide.
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Competitor Format Magic
formatmagic.ai
Format Magic is an Artificial Intelligence (AI) powered tool designed to transform plain text inputs into professionally formatted documents swiftly and effortlessly. This tool provides users with a s
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Competitor Cap
cap.so
Cap Pro is the paid cloud tier of Cap, an open source screen recorder, and its main draw is automatic AI processing of every recording.
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Traffic estimated monthly website traffic
Monthly visits
17.4Mvisits/mo
—
68.8Kvisits/mo
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MoM change
▲ 2.7%
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▼ 25.0%
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6-month growth
-9.2%
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-41.1%
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Global rank web
#3,550
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#468,978
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Avg. last 3 months
17.2M
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86.3K
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Bounce rate lower is better
50%
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47%
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Pages / visit
3.2
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1.6
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Visit duration
4m 13s
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26s
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Traffic sources
● Direct 86% · ● Referral 10%
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● Direct 84% · ● Referral 15%
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LoomTangoFormat MagicCap
05M10.1M15.1M20.1MLoom · 17.1MLoom · 17.8MLoom · 19.6MLoom · 19.1MLoom · 20.1MLoom · 18.8MLoom · 17.4MLoom · 16.9MLoom · 17.4MFormat Magic · 67.2KFormat Magic · 116.9KFormat Magic · 144.2KFormat Magic · 132KFormat Magic · 116.8KFormat Magic · 130.2KFormat Magic · 133KFormat Magic · 98.3KFormat Magic · 91.7KFormat Magic · 68.8K10K100K1M10M100MLoom · 17.1MLoom · 17.8MLoom · 19.6MLoom · 19.1MLoom · 20.1MLoom · 18.8MLoom · 17.4MLoom · 16.9MLoom · 17.4MFormat Magic · 67.2KFormat Magic · 116.9KFormat Magic · 144.2KFormat Magic · 132KFormat Magic · 116.8KFormat Magic · 130.2KFormat Magic · 133KFormat Magic · 98.3KFormat Magic · 91.7KFormat Magic · 68.8KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$18per month · free tier available
$15per month · free tier available
$9.95per month · free tier available
$2.42per month · free tier available
Free tier
Free trial
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API access
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Plans
Starter FreeBusiness $18/moBusiness + AI $24/moEnterprise Custom
Free FreePro (1-2 users) $22/moPro Team (3+ users) $15/moEnterprise Custom
Free FreeBasic $9.95/moPro $14.95/moPremium $19.95/mo
Free FreeDesktop License $29/yrCap Pro $12/moSAML SSO add-on $199/mo+1 more
Capabilities input → output
Input
Video
AudioImages
DocumentsText
Video
Output
TextVideo
Documents
Documents
TextVideo
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video EditingAI Video Recording
Productivity & OfficeAI Documents Generator
Productivity & OfficeAI Documents Generator
Video EditingAI Video EditorAI Video Recording
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
4
10
5
8
Screen recordings
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Video transcription
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Transcription
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Video editing
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Document creation
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Document formatting
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Guides
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Document transformation
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Onboarding tutorials
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SOPs
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Templates
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Training manuals generation
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Writing documentation
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Audio video transcription
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Business document refinement
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Chrome extensions
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Documents
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Employee onboarding
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Explainer videos
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Meeting summaries
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Video performance analysis
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Video to documentation
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
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Reviews
0
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Prompts
0
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.