Kapwing vs Tella vs Zubtitle

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
Tella
Competitor 2
Zubtitle
Competitor 3
Suggested competitors for Kapwing: VEED90% CapCut88% Descript86% quso.ai82% Captions82% HeyGen82% Rask82% Clipchamp80%
Compare
3 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
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Competitor Tella
tella.com
Tella is a screen recorder that also edits, hosts and shares what it captures.
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Competitor Zubtitle
zubtitle.com
Zubtitle turns talking videos into polished social posts by adding automatic subtitles, headlines, branded styling and platform-ready formats in a browser editor.
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Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
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MoM change
▼ 5.7%
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6-month growth
-23.2%
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Global rank web
#9,509
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Avg. last 3 months
4.9M
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Bounce rate lower is better
28%
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Pages / visit
5.0
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Visit duration
2m 50s
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Traffic sources
● Direct 89% · ● Referral 10%
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KapwingTellaZubtitle
01.6M3.2M4.8M6.4MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7M1M10MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Freemium
Starting price
$16per month · free tier available
$13per month
$15.83per month · free tier available
Free tier
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Free trial
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API access
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Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Pro $13/moPremium $19/moEnterprise Custom
Bootstrapper FreeGuru $19/moAgency $49/mo
Capabilities input → output
Input
AudioImagesTextVideo
AudioVideo
Video
Output
Video
Video
TextVideo
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video EditingAI Video EditorAI Video Recording
Video EditingWriting & ContentAI RepurposeAI Subtitle Generator+1 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
9
5
10
Video editing
Video subtitles
Video generation
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Video repurposing
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Video shortening
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Video transcription
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Screen recordings
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Caption videos
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Presentations to videos
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Video cropping
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Video translation
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Captions
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Multilingual video creation
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Social media videos
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Transcription
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Video verticalization
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.