Kapwing vs Captions vs D-ID vs HeyGen

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
Captions
Competitor 2
D-ID
Competitor 3
HeyGen
Compare
4 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
Remove
Competitor Captions
captions.ai
Edit video by editing text
Make main Remove
Competitor D-ID
d-id.com
Make photos talk
Make main Remove
Competitor HeyGen
heygen.com
Your face speaking languages you don't know
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
999Kvisits/mo
485.6Kvisits/mo
10.7Mvisits/mo
MoM change
▼ 5.7%
▼ 6.3%
▲ 5.6%
▲ 10.8%
6-month growth
-23.2%
+23.5%
-41.0%
+16.7%
Global rank web
#9,509
#44,958
#82,861
#3,689
Avg. last 3 months
4.9M
1M
481.4K
10.3M
Bounce rate lower is better
28%
40%
37%
38%
Pages / visit
5.0
4.2
4.8
8.0
Visit duration
2m 50s
3m 51s
1m 54s
7m 15s
Traffic sources
● Direct 89% · ● Referral 10%
● Direct 92% · ● Referral 5%
● Direct 88% · ● Referral 8%
● Direct 93% · ● Referral 5%
KapwingCaptionsD-IDHeyGen
02.8M5.6M8.4M11.2MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KD-ID · 857.8KD-ID · 798.4KD-ID · 952.4KD-ID · 879.5KD-ID · 823.1KD-ID · 771.3KD-ID · 683KD-ID · 499KD-ID · 459.7KD-ID · 485.6KHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7M100K1M10M100MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KD-ID · 857.8KD-ID · 798.4KD-ID · 952.4KD-ID · 879.5KD-ID · 823.1KD-ID · 771.3KD-ID · 683KD-ID · 499KD-ID · 459.7KD-ID · 485.6KHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$16per month · free tier available
$24.99per month · free tier available
$5.99per month · free tier available
$29per month · free tier available
Free tier
Free trial
–
API access
–
–
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Free FreeMax $24.99/moScale 1x $69.99/moScale 2x $139.99/mo+2 more
—
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Capabilities input → output
Input
VideoTextImagesAudio
VideoText
TextImagesDocuments
AudioVideoTextImages
Output
Video
Video
VideoApps
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+5 more
Video CreationVideo EditingAI Avatar Video GeneratorAI Lip Sync Generator+1 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Tasks what each tool can do · 3 shared · core   partial
Tasks covered
9
8
11
11
Video generation
Video editing
Video translation
Video avatars
–
Lip sync
–
Multilingual video creation
–
Avatar animation
–
–
Dubbing
–
–
Image to video
–
–
Video shortening
–
–
Video subtitles
–
–
Conversational avatars
–
–
–
Presentations to videos
–
–
–
Video dubbing
–
–
–
Video repurposing
–
–
–
Video transcription
–
–
–
Voice cloning
–
–
–
Agents
–
–
–
Text to speech
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.