Kapwing vs CapCut vs Submagic

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
CapCut
Competitor 2
Submagic
Competitor 3
Suggested competitors for Kapwing: VEED90% Descript86% quso.ai82% Captions82% HeyGen82% Rask82% Clipchamp80% Captioner.io78%
Compare
3 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
Remove
Competitor CapCut
capcut.com
The video editor everyone uses
Make main Remove
Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
49.1Mvisits/mo
—
MoM change
▼ 5.7%
▼ 1.0%
—
6-month growth
-23.2%
-8.8%
—
Global rank web
#9,509
#964
—
Avg. last 3 months
4.9M
50.4M
—
Bounce rate lower is better
28%
43%
—
Pages / visit
5.0
3.6
—
Visit duration
2m 50s
3m 09s
—
Traffic sources
● Direct 89% · ● Referral 10%
● Direct 83% · ● Referral 16%
—
KapwingCapCutSubmagic
016.3M32.5M48.8M65.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1M1M10M100MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Starting price
$16per month · free tier available
$9.99per month · free tier available
$12per month
Free tier
–
Free trial
–
–
API access
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Free FreeStandard $9.99/moPro $19.99/mo
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Capabilities input → output
Input
AudioImagesTextVideo
AudioImagesTextVideo
Web pagesVideo
Output
Video
AudioImagesVideo
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Tasks what each tool can do · 4 shared · core   partial
Tasks covered
9
12
12
Video editing
Video generation
Video subtitles
Video shortening
Multilingual subtitle creation
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Short videos
–
Video repurposing
–
Background removal
–
–
Caption videos
–
–
Presentations to videos
–
–
Text to speech
–
–
Video background removal
–
–
Video transcription
–
–
Video translation
–
–
Image editing
–
–
Image generation
–
–
Multilingual video creation
–
–
TikTok captions
–
–
TikTok videos
–
–
Transcription
–
–
Video effects
–
–
YouTube shorts
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 2
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.