Instantly vs SalesTarget vs Lemlist vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
SalesTarget
Competitor 2
Lemlist
Competitor 3
Smartlead
Compare
4 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor SalesTarget
salestarget.ai
A sales development rep at a B2B software company needs to book 20 demos this month
Make main Remove
Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
Make main Remove
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
10Kvisits/mo
967.7Kvisits/mo
—
MoM change
▼ 11.9%
▲ 117.9%
▲ 7.5%
—
6-month growth
-15.9%
+225.8%
+14.5%
—
Global rank web
#17,674
#2,420,724
#43,387
—
Avg. last 3 months
2.5M
6.7K
916.6K
—
Bounce rate lower is better
37%
54%
28%
—
Pages / visit
7.7
1.4
7.9
—
Visit duration
6m 52s
3s
8m 36s
—
Traffic sources
● Direct 81% · ● Referral 16%
● Direct 87% · ● Referral 13%
● Direct 88% · ● Mail 8%
—
InstantlySalesTargetLemlistSmartlead
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7K1001K10K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Freemium
Paid
Paid
Starting price
$37.6per month
Free tier
$55per month
$39per month
Free tier
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–
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Free trial
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API access
–
–
Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Credits Free
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
DataText
Text
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
10
4
11
1
Lead generation
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Sales emails
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Email marketing
–
–
Email outreach
–
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Email LinkedIn outreach
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–
Sales
–
–
Sales automation
–
–
Sales prospecting
–
–
Email automation
–
–
–
Email configuration
–
–
–
Email management
–
–
–
Email tracking
–
–
–
LinkedIn customer leads
–
–
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LinkedIn outreach
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–
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Cold email strategies
–
–
–
WhatsApp customer engagement
–
–
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.