Instantly vs Mailshake vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
Mailshake
Competitor 2
Smartlead
Competitor 3
Suggested competitors for Instantly: Lemlist92% SalesTarget80% Jason AI80% SmartWriter74% Vuepak74% KKonvertly74% Apollo.io70% Lightfield70%
Compare
3 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Remove
Competitor Mailshake
mailshake.com
Mailshake is a sales engagement platform for cold outreach across email, phone and social channels.
Make main Remove
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
—
—
MoM change
▼ 11.9%
—
—
6-month growth
-15.9%
—
—
Global rank web
#17,674
—
—
Avg. last 3 months
2.5M
—
—
Bounce rate lower is better
37%
—
—
Pages / visit
7.7
—
—
Visit duration
6m 52s
—
—
Traffic sources
● Direct 81% · ● Referral 16%
—
—
InstantlyMailshakeSmartlead
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Starting price
$37.6per month
$25per month
$39per month
Free tier
–
–
–
Free trial
–
API access
–
–
Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Starter $25/moEmail Outreach $45/moSales Engagement $85/moAgency Custom+2 more
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataText
Output
DataText
DataText
Text
Skill level
Intermediate
Beginner-friendly
Intermediate
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
10
4
1
Email outreach
–
Sales
–
Sales emails
–
Lead generation
–
Email marketing
–
–
Email automation
–
–
Email configuration
–
–
Email management
–
–
Email tracking
–
–
Sales prospecting
–
–
Cold email strategies
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.