Hubspot vs Affinity vs Finta vs Close

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Hubspot
vs
Competitor 1
Affinity
Competitor 2
Finta
Competitor 3
Close
Compare
4 tools · best value per row highlighted
Your tool Hubspot
hubspot.com
HubSpot is a customer platform that places marketing, sales, service, content and data on one CRM.
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Competitor Affinity
affinity.co
A venture partner at a growth-stage fund spends hours each week digging through email threads to figure out who on the team knows the CEO at a promising Series B company
Make main Remove
Competitor Finta
trustfinta.com
AI-powered fundraising CRM for startups
Make main Remove
Competitor Close
close.com
Close is a sales CRM for teams that sell by phone, email and text.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
—
503.1Kvisits/mo
3.3Kvisits/mo
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MoM change
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▲ 11.6%
▼ 35.0%
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6-month growth
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-7.2%
-77.0%
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Global rank web
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#79,937
#3,589,371
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Avg. last 3 months
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459.3K
4.9K
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Bounce rate lower is better
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31%
38%
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Pages / visit
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6.6
1.9
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Visit duration
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6m 04s
53s
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Traffic sources
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● Direct 94% · ● Referral 4%
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HubspotAffinityFintaClose
0153.2K306.4K459.6K612.8KAffinity · 571.2KAffinity · 542.3KAffinity · 612.8KAffinity · 513.9KAffinity · 424.1KAffinity · 450.9KAffinity · 503.1KFinta · 6.9KFinta · 9.6KFinta · 14.7KFinta · 8.9KFinta · 14.4KFinta · 14.9KFinta · 11.7KFinta · 6.4KFinta · 5.1KFinta · 3.3K1K10K100K1MAffinity · 571.2KAffinity · 542.3KAffinity · 612.8KAffinity · 513.9KAffinity · 424.1KAffinity · 450.9KAffinity · 503.1KFinta · 6.9KFinta · 9.6KFinta · 14.7KFinta · 8.9KFinta · 14.4KFinta · 14.9KFinta · 11.7KFinta · 6.4KFinta · 5.1KFinta · 3.3KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Paid
Paid
Starting price
€7per month · free tier available
$2,000per month
$29per month
$9per month
Free tier
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Free trial
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API access
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Plans
Free FreeStarter €7/moProfessional €90/moEnterprise €175/mo
Essential $2,000/yrScale $2,300/yrAdvanced $2,700/yrEnterprise Custom
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Solo $9/moEssentials $35/moGrowth $99/moScale $139/mo
Capabilities input → output
Input
DataText
DataText
DataText
AudioData
Output
DataText
DataText
DocumentsText
AudioText
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI CRMAI Customer ServiceAI Email Marketing+2 more
Business & MarketingAI CRM
Business & MarketingAI CRM
Business & MarketingAI CRMAI Sales
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
11
3
5
11
CRM
Sales
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Agents
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Sales automation
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Lead generation
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Sales calls
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Startup fundraising
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Customer support
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Deal tracking
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Email follow-ups
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Email marketing
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Investor search
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Lead management
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Marketing
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Voice agents
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Call summaries
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Customer support chatbot
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Email management
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Investor relations
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Marketing automation
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Meeting scheduling
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Sales prospecting
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
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Saves
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Reviews
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Prompts
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.