HeyGen vs CapCut vs Submagic

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
HeyGen
vs
Competitor 1
CapCut
Competitor 2
Submagic
Competitor 3
Suggested competitors for HeyGen: Synthesia90% DeepBrain AI85% Colossyan84% D-ID82% Perso AI80% Rask80% sync.78% Tavus78%
Compare
3 tools · best value per row highlighted
Your tool HeyGen
heygen.com
Your face speaking languages you don't know
Remove
Competitor CapCut
capcut.com
The video editor everyone uses
Make main Remove
Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
10.7Mvisits/mo
49.1Mvisits/mo
—
MoM change
▲ 10.8%
▼ 1.0%
—
6-month growth
+16.7%
-8.8%
—
Global rank web
#3,689
#964
—
Avg. last 3 months
10.3M
50.4M
—
Bounce rate lower is better
38%
43%
—
Pages / visit
8.0
3.6
—
Visit duration
7m 15s
3m 09s
—
Traffic sources
● Direct 93% · ● Referral 5%
● Direct 83% · ● Referral 16%
—
HeyGenCapCutSubmagic
016.3M32.5M48.8M65.1MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1M1M10M100MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Starting price
$29per month · free tier available
$9.99per month · free tier available
$12per month
Free tier
–
Free trial
–
–
API access
–
–
Plans
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Free FreeStandard $9.99/moPro $19.99/mo
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Capabilities input → output
Input
AudioImagesTextVideo
AudioImagesTextVideo
Web pagesVideo
Output
Video
AudioImagesVideo
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
11
12
12
Video editing
Video generation
Video subtitles
–
Multilingual subtitle creation
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Short videos
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Video shortening
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Video avatars
–
–
Video translation
–
–
Avatar animation
–
–
Background removal
–
–
Caption videos
–
–
Dubbing
–
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Image to video
–
–
Lip sync
–
–
Multilingual video creation
–
–
Text to speech
–
–
Video background removal
–
–
Video dubbing
–
–
Video repurposing
–
–
Voice cloning
–
–
Image editing
–
–
Image generation
–
–
TikTok captions
–
–
TikTok videos
–
–
Transcription
–
–
Video effects
–
–
YouTube shorts
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 2
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.