GitBook vs Rootly vs Document360 vs Confluence

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
GitBook
vs
Competitor 1
Rootly
Competitor 2
Document360
Competitor 3
Confluence
Compare
4 tools · best value per row highlighted
Your tool GitBook
gitbook.com
GitBook is a documentation and knowledge platform for publishing product docs that work for both people and AI.
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Competitor Rootly
rootly.com
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Competitor Document360
document360.com
Document360 is knowledge base software for publishing product documentation, help centers, SOPs, user manuals and API docs.
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Competitor Confluence
atlassian.com
Confluence is Atlassian's AI-assisted workspace for ideas, docs and company knowledge, where teams write, organize and find information together.
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Traffic estimated monthly website traffic
Monthly visits
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217.6Kvisits/mo
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MoM change
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▲ 10.4%
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6-month growth
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+64.3%
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Global rank web
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#170,661
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Avg. last 3 months
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210.6K
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Bounce rate lower is better
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38%
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Pages / visit
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4.2
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Visit duration
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2m 35s
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Traffic sources
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● Direct 85% · ● Referral 13%
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GitBookRootlyDocument360Confluence
054.4K108.8K163.2K217.6KRootly · 145KRootly · 141.7KRootly · 145.1KRootly · 132.5KRootly · 200.8KRootly · 172.1KRootly · 217.1KRootly · 197.1KRootly · 217.6K100K1MRootly · 145KRootly · 141.7KRootly · 145.1KRootly · 132.5KRootly · 200.8KRootly · 172.1KRootly · 217.1KRootly · 197.1KRootly · 217.6KNov '25DecJan '26FebMarAprMayJunJul
Pricing
Model
Freemium
Freemium
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Freemium
Starting price
$65per month · free tier available
$20per month · free tier available
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$5.42per month · free tier available
Free tier
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Free trial
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API access
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Plans
Free FreeEssential $65/moUltimate $249/moEnterprise Custom
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Free FreeStandard $5.42/moPremium $10.44/moEnterprise Custom
Capabilities input → output
Input
CodeText
AudioData
VideoTextDocuments
TextDocuments
Output
TextDocuments
Text
TextApps
TextSlidesDocuments
Skill level
Beginner-friendly
Advanced
Intermediate
Intermediate
Categories
Development & CodeEducation & LearningAI Developer ToolsAI Knowledge Management
Development & CodeProductivity & OfficeAI Developer ToolsAI Monitor
Business & MarketingEducation & LearningProductivity & OfficeAI Customer Service+2 more
Education & LearningAI Knowledge Management
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
4
4
6
6
Knowledge bases
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Knowledge
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Developer tools
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Digital information management
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Incident response
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API docs
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Confluence assistance
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DevOps
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Knowledge exchange
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MCP
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Customer support
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Knowledge exploration
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Knowledge sourcing
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Monitoring
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SaaS knowledge base
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.