GitBook vs Format Magic vs Confluence vs Glean

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
GitBook
vs
Competitor 1
Format Magic
Competitor 2
Confluence
Competitor 3
Glean
Compare
4 tools · best value per row highlighted
Your tool GitBook
gitbook.com
GitBook is a documentation and knowledge platform for publishing product docs that work for both people and AI.
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Competitor Format Magic
formatmagic.ai
Format Magic is an Artificial Intelligence (AI) powered tool designed to transform plain text inputs into professionally formatted documents swiftly and effortlessly. This tool provides users with a s
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Competitor Confluence
atlassian.com
Confluence is Atlassian's AI-assisted workspace for ideas, docs and company knowledge, where teams write, organize and find information together.
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Competitor Glean
glean.com
Glean is an enterprise AI platform that connects to company apps and data to provide search, an AI assistant and agents.
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Traffic estimated monthly website traffic
Monthly visits
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68.8Kvisits/mo
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MoM change
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▼ 25.0%
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6-month growth
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-41.1%
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Global rank web
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#468,978
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Avg. last 3 months
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86.3K
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Bounce rate lower is better
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47%
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Pages / visit
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1.6
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Visit duration
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26s
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Traffic sources
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● Direct 84% · ● Referral 15%
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GitBookFormat MagicConfluenceGlean
036K72.1K108.1K144.2KFormat Magic · 67.2KFormat Magic · 116.9KFormat Magic · 144.2KFormat Magic · 132KFormat Magic · 116.8KFormat Magic · 130.2KFormat Magic · 133KFormat Magic · 98.3KFormat Magic · 91.7KFormat Magic · 68.8K10K100K1MFormat Magic · 67.2KFormat Magic · 116.9KFormat Magic · 144.2KFormat Magic · 132KFormat Magic · 116.8KFormat Magic · 130.2KFormat Magic · 133KFormat Magic · 98.3KFormat Magic · 91.7KFormat Magic · 68.8KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
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Starting price
$65per month · free tier available
$9.95per month · free tier available
$5.42per month · free tier available
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Free tier
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Free trial
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API access
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Plans
Free FreeEssential $65/moUltimate $249/moEnterprise Custom
Free FreeBasic $9.95/moPro $14.95/moPremium $19.95/mo
Free FreeStandard $5.42/moPremium $10.44/moEnterprise Custom
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Capabilities input → output
Input
CodeText
DocumentsText
DocumentsText
DataDocumentsText
Output
DocumentsText
Documents
DocumentsSlidesText
Text
Skill level
Beginner-friendly
Beginner-friendly
Intermediate
Intermediate
Categories
Development & CodeEducation & LearningAI Developer ToolsAI Knowledge Management
Productivity & OfficeAI Documents Generator
Education & LearningAI Knowledge Management
Education & LearningProductivity & OfficeAI AgentAI Assistant+1 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
8
5
11
10
Knowledge bases
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Knowledge
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Document creation
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Digital information management
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AI search
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Knowledge sourcing
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Agents
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Document formatting
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Agent creation
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Agent management
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Business productivity
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Code documentation
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Confluence assistance
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Document transformation
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Knowledge exchange
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Summarizing
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Team collaboration
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Templates
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API docs
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Business document refinement
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Customer support chatbot
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Developer tools
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Document writing
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Model routing
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
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Saves
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Reviews
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Prompts
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.