CapCut vs Kapwing vs MakeUGC vs Wondershare Filmora

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
CapCut
vs
Competitor 1
Kapwing
Competitor 2
MakeUGC
Competitor 3
Wondershare Filmora
Compare
4 tools · best value per row highlighted
Your tool CapCut
capcut.com
The video editor everyone uses
Remove
Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Competitor MakeUGC
makeugc.ai
MakeUGC generates AI UGC video ads: write a script, pick an AI actor and produce a finished video without filming anything.
Make main Remove
Competitor Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
49.1Mvisits/mo
4.7Mvisits/mo
—
1.6Mvisits/mo
MoM change
▼ 1.0%
▼ 5.7%
—
▼ 2.3%
6-month growth
-8.8%
-23.2%
—
-9.1%
Global rank web
#964
#9,509
—
—
Avg. last 3 months
50.4M
4.9M
—
1.8M
Bounce rate lower is better
43%
28%
—
67%
Pages / visit
3.6
5.0
—
1.9
Visit duration
3m 09s
2m 50s
—
1m 35s
Traffic sources
● Direct 83% · ● Referral 16%
● Direct 89% · ● Referral 10%
—
● Direct 89% · ● Referral 10%
CapCutKapwingMakeUGCWondershare Filmora
016.3M32.5M48.8M65.1MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6M1M10M100MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Freemium
Starting price
$9.99per month · free tier available
$16per month · free tier available
$59per month
$10per month · free tier available
Free tier
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Free trial
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–
API access
–
–
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Plans
Free FreeStandard $9.99/moPro $19.99/mo
Free FreePro $16/moBusiness $50/moEnterprise Custom
Start up $59/moGrowth $79/moPro $149/moEnterprise Custom+3 more
Free Custom/yr
Capabilities input → output
Input
AudioVideoTextImages
VideoTextImagesAudio
TextImagesDocuments
VideoTextImagesAudio
Output
VideoImagesAudio
Video
VideoImages
VideoAudio
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Business & MarketingVideo CreationAI Ad GeneratorAI Avatar Video Generator+1 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
12
9
8
5
Video editing
Video generation
Video subtitles
–
–
Multilingual subtitle creation
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Multilingual video creation
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Video shortening
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UGC videos
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–
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Video avatars
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–
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Ad creation
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–
–
Background removal
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Presentations to videos
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–
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Short videos
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Text to speech
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Video background removal
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Video effects
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–
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Video enhancement
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–
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Video repurposing
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–
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Video transcription
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–
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Video translation
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–
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Ad script generation
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–
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Avatar animation
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–
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Image editing
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–
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Image generation
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–
–
Transcription
–
–
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 2
▲ 0
▲ 1
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.