Canva Magic Write vs Frase vs Rytr vs Lex

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Canva Magic Write
vs
Competitor 1
Frase
Competitor 2
Rytr
Competitor 3
Lex
Compare
4 tools · best value per row highlighted
Your tool Canva Magic Write
canva.com
Canva Magic Write is an AI text generator built into Canva, powered by OpenAI.
Remove
Competitor Frase
frase.io
Content briefs and optimization for SEO writers
Make main Remove
Competitor Rytr
rytr.me
AI writing that does not cost more than hiring would
Make main Remove
Competitor Lex
lex.page
Lex is a collaborative word processor with AI editing tools built in.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
—
140.5Kvisits/mo
160.7Kvisits/mo
48Kvisits/mo
MoM change
—
▼ 10.5%
▲ 2.3%
▼ 21.4%
6-month growth
—
-14.9%
-29.9%
-27.5%
Global rank web
—
#251,061
#271,765
#545,991
Avg. last 3 months
—
148.7K
155.4K
57.8K
Bounce rate lower is better
—
38%
40%
39%
Pages / visit
—
2.8
2.3
2.5
Visit duration
—
1m 44s
38s
41s
Traffic sources
—
● Direct 85% · ● Referral 12%
● Direct 85% · ● Referral 11%
● Direct 94% · ● Referral 4%
Canva Magic WriteFraseRytrLex
081.3K162.5K243.8K325.1KFrase · 120.2KFrase · 170.8KFrase · 152.2KFrase · 159KFrase · 165.1KFrase · 147.4KFrase · 149.9KFrase · 148.3KFrase · 157.1KFrase · 140.5KRytr · 325.1KRytr · 298.8KRytr · 275KRytr · 206.8KRytr · 229.2KRytr · 205.4KRytr · 185.5KRytr · 148.3KRytr · 157.1KRytr · 160.7KLex · 71KLex · 101.7KLex · 89.5KLex · 77KLex · 66.2KLex · 65.2KLex · 63.3KLex · 64.4KLex · 61.1KLex · 48K10K100K1MFrase · 120.2KFrase · 170.8KFrase · 152.2KFrase · 159KFrase · 165.1KFrase · 147.4KFrase · 149.9KFrase · 148.3KFrase · 157.1KFrase · 140.5KRytr · 325.1KRytr · 298.8KRytr · 275KRytr · 206.8KRytr · 229.2KRytr · 205.4KRytr · 185.5KRytr · 148.3KRytr · 157.1KRytr · 160.7KLex · 71KLex · 101.7KLex · 89.5KLex · 77KLex · 66.2KLex · 65.2KLex · 63.3KLex · 64.4KLex · 61.1KLex · 48KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
€9.17per month · free tier available
$39per month
$7.5per month · free tier available
$8per month · free tier available
Free tier
–
Free trial
–
–
API access
–
–
–
–
Plans
Free FreePro €110/yrBusiness €170/yrEnterprise Custom
Starter $39/moProfessional $103/moScale $239/moEnterprise Custom
Free FreeUnlimited $7.50/moPremium $24.16/mo
—
Capabilities input → output
Input
Text
TextWeb pages
Text
Text
Output
Text
Text
Text
Text
Skill level
Beginner-friendly
Intermediate
Beginner-friendly
Beginner-friendly
Categories
Writing & ContentAI CopywritingAI Writing Assistants
Business & MarketingWriting & ContentAI SEO ToolsSEO Writing AI
Writing & ContentAI CopywritingAI Writing Assistants
Writing & ContentAI Writing Assistants
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
13
12
10
6
Writing
Content
–
Content ideas
–
–
Blogging
–
–
Copywriting
–
–
Document writing
–
–
–
SEO
–
–
–
SEO content
–
–
–
SEO content briefs
–
–
–
SEO writing
–
–
–
SERP analysis
–
–
–
Content critique
–
–
–
Content titles
–
–
–
Email writing
–
–
–
Product descriptions
–
–
–
SEO analysis
–
–
–
SEO ranking
–
–
–
SEO recommendations
–
–
–
Social media captions
–
–
–
Website audit
–
–
–
Website content
–
–
–
Writing outlines
–
–
–
Ad copy
–
–
–
Article writing
–
–
–
Content-to-newsletter
–
–
–
Cover letters
–
–
–
Email replies
–
–
–
Letter drafting
–
–
–
Product ideas
–
–
–
Short form writing
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 1
▲ 1
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.