Writing & Content

Frase

Content briefs and optimization for SEO writers

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Teams juggling five different tools for content creation can dump them all for Frase. This AI-powered SEO platform handles research through publishing in one workspace. Content teams and SEO professionals use it to create content that ranks on Google and gets cited by AI platforms like ChatGPT and Perplexer.

SERP analysis breaks down competitors in seconds. Real-time SEO scoring tracks your optimization while you write. Content clusters use AI-powered topic mapping to organize your strategy.

What's genuinely different here? AI Visibility tracking across eight platforms. Frase monitors whether ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, DeepSeek, and Google AI are citing your brand versus competitors. Citation alerts hit when you're losing ground. Over 50,000 content teams track 847 citations with 12% growth from last month.

Say you're a content marketing manager at a SaaS company. One blog post becomes LinkedIn carousels. Twitter threads. Newsletters. Instagram posts — all automatically through content atomization. Programmatic SEO generates 1,000 pages from structured data when you need scale.

Frase connects with WordPress, Webflow, Sanity, SEMrush, Jasper, Surfer, and Canva. Direct publishing eliminates the copy-paste dance between platforms. Brand voice enforcement keeps terminology consistent across all content, though you'll need to train it properly first.

Seven-day free trial doesn't require a credit card. Over 80 AI tools are available once you're inside.

Frequently asked

7 questions

How does Frase's AI Visibility tracking actually work across different AI platforms?

Frase watches eight major AI platforms - ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, DeepSeek, and Google AI. It tracks when they mention your brand versus your competitors. You'll get alerts when competitors are getting more citations than you. Right now they're tracking over 847 citations with 12% growth from last month across 50,000+ content teams.

Can Frase really replace multiple content tools, and which ones specifically?

Yeah, it replaces research tools, content optimization platforms, SERP analyzers, and publishing systems. All in one workspace. It connects directly with WordPress, Webflow, Sanity, SEMrush, Jasper, Surfer, and Canva - so no more copy-paste workflows. You'll still need to train the brand voice thing properly though (otherwise your content won't stay consistent).

What's content atomization in Frase and how does it create multiple content formats?

Content atomization takes one blog post and turns it into LinkedIn carousels, Twitter threads, newsletters, Instagram posts - you name it. Pretty cool for getting more mileage from your research. You won't have to manually recreate the same info for different platforms.

How does the real-time SEO scoring work while you're writing in Frase?

It checks your content against top-ranking competitors as you type. You'll see optimization scores and specific tips for keyword usage, content structure, and what topics to cover. The scoring updates instantly - so you can fix things before publishing instead of after.

Does Frase's programmatic SEO actually generate 1,000 pages, and how?

Yep, it can generate massive amounts of content from structured data. You input your data sets and templates, then the AI creates variations for different locations, products, or categories. Works great for real estate, e-commerce, or local services that need location-specific pages.

What limitations should I expect with Frase's brand voice enforcement?

The brand voice feature needs training first - you can't just expect it to know your style. You'll have to feed it examples of your preferred terminology, tone, and style guidelines. Skip this setup work and the AI won't match your brand voice across different content types.

How many AI tools are actually included once you're inside Frase?

Over 80 different AI tools once you're in. The seven-day free trial doesn't need a credit card - so you can test everything first. They cover content generation, optimization, analysis... pretty much everything you'd need.