Apollo.io vs Instantly vs Lemlist vs Mailshake

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Apollo.io
vs
Competitor 1
Instantly
Competitor 2
Lemlist
Competitor 3
Mailshake
Compare
4 tools · best value per row highlighted
Your tool Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor Mailshake
mailshake.com
Mailshake is a sales engagement platform for cold outreach across email, phone and social channels.
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Traffic estimated monthly website traffic
Monthly visits
—
2.2Mvisits/mo
967.7Kvisits/mo
—
MoM change
—
▼ 11.9%
▲ 7.5%
—
6-month growth
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-15.9%
+14.5%
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Global rank web
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#17,674
#43,387
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Avg. last 3 months
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2.5M
916.6K
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Bounce rate lower is better
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37%
28%
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Pages / visit
—
7.7
7.9
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Visit duration
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6m 52s
8m 36s
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Traffic sources
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● Direct 81% · ● Referral 16%
● Direct 88% · ● Mail 8%
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Apollo.ioInstantlyLemlistMailshake
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
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Paid
Paid
Paid
Starting price
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$37.6per month
$55per month
$25per month
Free tier
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–
–
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Free trial
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API access
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–
–
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Plans
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Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Starter $25/moEmail Outreach $45/moSales Engagement $85/moAgency Custom+2 more
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Beginner-friendly
Categories
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
3
10
11
4
Sales
Email outreach
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Sales prospecting
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Sales emails
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Lead generation
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Email marketing
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Sales automation
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Email LinkedIn outreach
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–
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Email automation
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–
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Email configuration
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–
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Email management
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–
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Email tracking
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–
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LinkedIn customer leads
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–
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LinkedIn outreach
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–
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WhatsApp customer engagement
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–
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
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Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.