Mailshake vs Apollo.io vs Instantly vs Lemlist

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Mailshake
vs
Competitor 1
Apollo.io
Competitor 2
Instantly
Competitor 3
Lemlist
Compare
4 tools · best value per row highlighted
Your tool Mailshake
mailshake.com
Mailshake is a sales engagement platform for cold outreach across email, phone and social channels.
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Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
—
—
2.2Mvisits/mo
967.7Kvisits/mo
MoM change
—
—
▼ 11.9%
▲ 7.5%
6-month growth
—
—
-15.9%
+14.5%
Global rank web
—
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#17,674
#43,387
Avg. last 3 months
—
—
2.5M
916.6K
Bounce rate lower is better
—
—
37%
28%
Pages / visit
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—
7.7
7.9
Visit duration
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6m 52s
8m 36s
Traffic sources
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● Direct 81% · ● Referral 16%
● Direct 88% · ● Mail 8%
MailshakeApollo.ioInstantlyLemlist
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
—
Paid
Paid
Starting price
$25per month
—
$37.6per month
$55per month
Free tier
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Free trial
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API access
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–
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Plans
Starter $25/moEmail Outreach $45/moSales Engagement $85/moAgency Custom+2 more
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Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
DataText
DataText
Skill level
Beginner-friendly
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 4 shared · core   partial
Tasks covered
11
11
10
11
Sales prospecting
Lead generation
Sales
Sales emails
Email outreach
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Email marketing
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Sales automation
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Email automation
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Lead management
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Agents
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Cold email strategies
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Email LinkedIn outreach
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Email configuration
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Email management
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Email tracking
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Gtm
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LinkedIn customer leads
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LinkedIn outreach
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Sales outreach personalization
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CRM
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Customer leads
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Meeting scheduling
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WhatsApp customer engagement
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
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Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.