Adobe Firefly vs Google Imagen vs Recraft vs Luma AI

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Adobe Firefly
vs
Competitor 1
Google Imagen
Competitor 2
Recraft
Competitor 3
Luma AI
Compare
4 tools · best value per row highlighted
Your tool Adobe Firefly
firefly.adobe.com
AI generation built into the tools professionals already use
Remove
Competitor Google Imagen
deepmind.google
Make main Remove
Competitor Recraft
recraft.ai
AI images built for designers
Make main Remove
Competitor Luma AI
lumalabs.ai
3D capture from your phone that actually works
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
20.6Mvisits/mo
4.4Mvisits/mo
1.6Mvisits/mo
2.5Mvisits/mo
MoM change
▲ 5.4%
▼ 13.3%
▼ 5.1%
▼ 13.3%
6-month growth
+28.2%
-24.4%
-20.1%
-49.6%
Global rank web
—
#18,508
#31,323
#13,997
Avg. last 3 months
20.6M
5.2M
1.6M
2.7M
Bounce rate lower is better
41%
68%
36%
38%
Pages / visit
3.5
1.6
3.7
7.1
Visit duration
4m 52s
1m 07s
2m 23s
4m 50s
Traffic sources
● Direct 63% · ● Referral 35%
● Direct 64% · ● Referral 34%
● Direct 91% · ● Referral 7%
● Direct 86% · ● Referral 11%
Adobe FireflyGoogle ImagenRecraftLuma AI
05.4M10.8M16.2M21.6MAdobe Firefly · 15MAdobe Firefly · 15.7MAdobe Firefly · 15.5MAdobe Firefly · 16.1MAdobe Firefly · 18.4MAdobe Firefly · 21MAdobe Firefly · 21.6MAdobe Firefly · 19.5MAdobe Firefly · 20.6MGoogle Imagen · 6.6MGoogle Imagen · 6.4MGoogle Imagen · 5.6MGoogle Imagen · 5.9MGoogle Imagen · 4.7MGoogle Imagen · 6.7MGoogle Imagen · 6.1MGoogle Imagen · 5.1MGoogle Imagen · 4.4MRecraft · 2.1MRecraft · 2MRecraft · 2MRecraft · 1.9MRecraft · 2MRecraft · 1.8MRecraft · 1.7MRecraft · 1.6MRecraft · 1.7MRecraft · 1.6MLuma AI · 1.6MLuma AI · 2MLuma AI · 2.4MLuma AI · 2.3MLuma AI · 4.9MLuma AI · 5.7MLuma AI · 4.9MLuma AI · 2.8MLuma AI · 2.8MLuma AI · 2.5M1M10M100MAdobe Firefly · 15MAdobe Firefly · 15.7MAdobe Firefly · 15.5MAdobe Firefly · 16.1MAdobe Firefly · 18.4MAdobe Firefly · 21MAdobe Firefly · 21.6MAdobe Firefly · 19.5MAdobe Firefly · 20.6MGoogle Imagen · 6.6MGoogle Imagen · 6.4MGoogle Imagen · 5.6MGoogle Imagen · 5.9MGoogle Imagen · 4.7MGoogle Imagen · 6.7MGoogle Imagen · 6.1MGoogle Imagen · 5.1MGoogle Imagen · 4.4MRecraft · 2.1MRecraft · 2MRecraft · 2MRecraft · 1.9MRecraft · 2MRecraft · 1.8MRecraft · 1.7MRecraft · 1.6MRecraft · 1.7MRecraft · 1.6MLuma AI · 1.6MLuma AI · 2MLuma AI · 2.4MLuma AI · 2.3MLuma AI · 4.9MLuma AI · 5.7MLuma AI · 4.9MLuma AI · 2.8MLuma AI · 2.8MLuma AI · 2.5MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$9.99per month · free tier available
$24.88per month · free tier available
$20per month · free tier available
$30per month
Free tier
–
Free trial
–
–
–
API access
–
–
–
–
Plans
Free FreeStandard $9.99/moPro $19.99/moPro Plus $49.99/mo+1 more
—
—
Plus $30/moPro $90/moUltra $300/moTeam Custom+1 more
Capabilities input → output
Input
ImagesTextVideo
TextImages
TextImages
ImagesVideoText
Output
AudioImagesVideo
Images
Images
VideoImages
Skill level
Beginner-friendly
Advanced
Beginner-friendly
Intermediate
Categories
Audio & MusicImage EditingImage GenerationVideo Creation+6 more
Development & CodeImage EditingImage GenerationAI API+2 more
Design & CreativeImage GenerationAI Graphic DesignAI Icon Generator+4 more
Development & CodeImage GenerationProductivity & OfficeVideo Creation+5 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
10
3
11
5
Image generation
Video generation
–
–
Image to video
–
–
Image editing
–
–
Vector graphics
–
–
Image to image
–
–
Animations
–
–
–
Background removal
–
–
–
Graphic design
–
–
–
Icons
–
–
–
Image conversion
–
–
–
Image expansion
–
–
–
Image upscaling
–
–
–
Images videos
–
–
–
Logo idea generation
–
–
–
Logo ideas
–
–
–
Sound effects
–
–
–
Vector design
–
–
–
3D image generation
–
–
–
Audio
–
–
–
Product mockups
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 1
▲ 0
▲ 0
▲ 0
Saves
1
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.