Strella is an AI-powered customer research platform that runs in-depth interviews and turns them into insights within hours. It generates an unbiased discussion guide from the research objective, recruits participants who match stated criteria, and lets an AI moderator conduct the interviews, probing deeper when an answer is vague. Afterward it analyzes key themes across responses, groups participants into segments, and produces clips and summaries to share.
User researchers, product managers, UX designers, marketers and insights leaders are the core audience, especially teams that were told the research was needed yesterday. Customers named by Strella include Duolingo, DraftKings, Daily Harvest, solidcore, Apollo GraphQL and Hatch. Teams can bring their own customers or use a panel, and studies suit small research groups that want to take on more projects without hiring moderators. Stakeholders can read the findings without sitting through every recording.
Supported study types include exploratory research, market research, concept testing, usability testing, mobile testing and customer journey work. Daily Harvest used it to validate a complete direct-to-consumer reinvention, and solidcore uses it for always-on client understanding. A product team might launch a concept test with a hundred participants overnight, then ask questions of the transcripts in chat and pull quotes into a report. Strella also offers official connectors for major chat assistants, so users can launch a study, search transcripts and pull quotes without leaving the chat. Customers describe studies that once took weeks finishing in a day, and teams report being able to take on more research while delivering insights to stakeholders faster and at a scale they could not manage before.
