Square Online lets businesses build a website and online store that connects directly to Square Point of Sale. A free plan costs $0 per month per location and includes a website builder with SEO tools, pickup, local delivery and shipping, and selling on search and social. Square Plus at $49 per month and Square Premium at $149 per month add expanded site customization, QR code ordering, subscriptions, real-time shipping rates, advanced reporting and 24/7 support, and both offer a 30-day free trial. Online card processing is 3.3% plus 30 cents on the free plan and 2.9% plus 30 cents on paid plans.
Retailers, cafes, restaurants, salons and other local businesses that already take payments in person are the main fit, because customer data, loyalty points and inventory are shared across every channel. Owners without coding skills can start from customizable e-commerce themes, and sellers on a single location or several can manage stock in one place so they never oversell. Businesses processing more than $250,000 per year can ask about custom pricing, hardware discounts and onboarding support under Square Pro.
Typical uses include launching an online shop alongside a physical store, offering free in-store pickup for web orders, scheduling product drops and flash sales with pop-ups and banners, and selling eGift cards. Customers can create accounts to track orders and see product recommendations, and sellers can send personalized promotions or reward loyal buyers. Built-in SEO tools and integrations with Google and Meta help new stores get found. Square reports a 38 percent average revenue increase among sellers who added a website, measured over six months before and after their first website sale.
