Pictory vs Lumen5 vs Powtoon vs Captions

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Pictory
vs
Competitor 1
Lumen5
Competitor 2
Powtoon
Competitor 3
Captions
Compare
4 tools · best value per row highlighted
Your tool Pictory
pictory.ai
Scripts become videos without timeline editing
Remove
Competitor Lumen5
lumen5.com
Lumen5 is an AI video maker that repurposes written content into video.
Make main Remove
Competitor Powtoon
powtoon.com
Powtoon is an AI video platform for building branded animated videos and presentations.
Make main Remove
Competitor Captions
captions.ai
Edit video by editing text
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
848Kvisits/mo
178.5Kvisits/mo
—
999Kvisits/mo
MoM change
▼ 13.5%
▼ 14.8%
—
▼ 6.3%
6-month growth
-26.5%
-46.2%
—
+23.5%
Global rank web
#46,261
#166,196
—
#44,958
Avg. last 3 months
1M
206.2K
—
1M
Bounce rate lower is better
32%
39%
—
40%
Pages / visit
6.1
4.4
—
4.2
Visit duration
3m 32s
2m 25s
—
3m 51s
Traffic sources
● Direct 87% · ● Referral 9%
● Direct 83% · ● Referral 14%
—
● Direct 92% · ● Referral 5%
PictoryLumen5PowtoonCaptions
0371.2K742.5K1.1M1.5MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KLumen5 · 504.2KLumen5 · 456.1KLumen5 · 392.8KLumen5 · 328.2KLumen5 · 331.6KLumen5 · 264.5KLumen5 · 252.1KLumen5 · 230.6KLumen5 · 209.5KLumen5 · 178.5KCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999K100K1M10MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KLumen5 · 504.2KLumen5 · 456.1KLumen5 · 392.8KLumen5 · 328.2KLumen5 · 331.6KLumen5 · 264.5KLumen5 · 252.1KLumen5 · 230.6KLumen5 · 209.5KLumen5 · 178.5KCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$25per month · free tier available
$19per month · free tier available
$15per month · free tier available
$24.99per month · free tier available
Free tier
Free trial
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API access
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Plans
Starter $25/moProfessional $35/moTeam $119/moEnterprise Custom
Plan USD19.00 $19/moPlan USD59.00 $59/moPlan USD149.00 $149/mo
Free FreeLite $15/moProfessional $40/moAdvanced $125/mo
Free FreeMax $24.99/moScale 1x $69.99/moScale 2x $139.99/mo+2 more
Capabilities input → output
Input
AudioVideoWeb pagesTextDocuments
Web pagesTextDocuments
TextDocuments
VideoText
Output
Video
Video
VideoSlides
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+4 more
Video CreationVideo EditingWriting & ContentAI Repurpose+3 more
Productivity & OfficeVideo CreationVideo EditingAI Animation Generator+5 more
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+5 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
12
3
4
8
Video generation
Video avatars
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Video editing
–
–
Video repurposing
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Presentations to videos
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Video subtitles
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Video translation
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Content repurposing
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Audio to video
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Dubbing
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Image to video
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Video scripts
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Video shortening
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Animated videos
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Lip sync
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Text to speech
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Writing
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.