Pictory vs Lumen5 vs Elai.io vs CapCut

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Pictory
vs
Competitor 1
Lumen5
Competitor 2
Elai.io
Competitor 3
CapCut
Compare
4 tools · best value per row highlighted
Your tool Pictory
pictory.ai
Scripts become videos without timeline editing
Remove
Competitor Lumen5
lumen5.com
Lumen5 is an AI video maker that repurposes written content into video.
Make main Remove
Competitor Elai.io
elai.io
Elai.io is an AI video generator built around learning and development content.
Make main Remove
Competitor CapCut
capcut.com
The video editor everyone uses
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
848Kvisits/mo
178.5Kvisits/mo
—
49.1Mvisits/mo
MoM change
▼ 13.5%
▼ 14.8%
—
▼ 1.0%
6-month growth
-26.5%
-46.2%
—
-8.8%
Global rank web
#46,261
#166,196
—
#964
Avg. last 3 months
1M
206.2K
—
50.4M
Bounce rate lower is better
32%
39%
—
43%
Pages / visit
6.1
4.4
—
3.6
Visit duration
3m 32s
2m 25s
—
3m 09s
Traffic sources
● Direct 87% · ● Referral 9%
● Direct 83% · ● Referral 14%
—
● Direct 83% · ● Referral 16%
PictoryLumen5Elai.ioCapCut
016.3M32.5M48.8M65.1MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KLumen5 · 504.2KLumen5 · 456.1KLumen5 · 392.8KLumen5 · 328.2KLumen5 · 331.6KLumen5 · 264.5KLumen5 · 252.1KLumen5 · 230.6KLumen5 · 209.5KLumen5 · 178.5KCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1M100K1M10M100MPictory · 1.4MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 1.4MPictory · 1.5MPictory · 1.2MPictory · 980KPictory · 848KLumen5 · 504.2KLumen5 · 456.1KLumen5 · 392.8KLumen5 · 328.2KLumen5 · 331.6KLumen5 · 264.5KLumen5 · 252.1KLumen5 · 230.6KLumen5 · 209.5KLumen5 · 178.5KCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$25per month · free tier available
$19per month · free tier available
$23per month · free tier available
$9.99per month · free tier available
Free tier
Free trial
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API access
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Plans
Starter $25/moProfessional $35/moTeam $119/moEnterprise Custom
Plan USD19.00 $19/moPlan USD59.00 $59/moPlan USD149.00 $149/mo
Free FreeCreator $23/moTeam $100/moEnterprise Custom
Free FreeStandard $9.99/moPro $19.99/mo
Capabilities input → output
Input
AudioVideoWeb pagesTextDocuments
Web pagesTextDocuments
Web pagesTextDocuments
AudioVideoTextImages
Output
Video
Video
Video
VideoImagesAudio
Skill level
Beginner-friendly
Beginner-friendly
Intermediate
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+4 more
Video CreationVideo EditingWriting & ContentAI Repurpose+3 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+3 more
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
12
3
5
12
Video generation
Video editing
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–
Video repurposing
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Presentations to videos
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Video avatars
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Video subtitles
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Text to speech
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Content repurposing
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Audio to video
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Background removal
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Image to video
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Multilingual subtitle creation
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Short videos
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Video background removal
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Video scripts
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Video translation
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Voice cloning
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Animated videos
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Image editing
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Image generation
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Transcription
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Video shortening
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Writing
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.