Lemlist vs SmartWriter vs Lightfield vs Instantly

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
SmartWriter
Competitor 2
Lightfield
Competitor 3
Instantly
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
Remove
Competitor SmartWriter
smartwriter.ai
Personalized outreach at scale
Make main Remove
Competitor Lightfield
lightfield.app
Most CRMs promise automation but still make you click through 47 fields after every customer call
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
10.6Kvisits/mo
158.4Kvisits/mo
2.2Mvisits/mo
MoM change
▲ 7.5%
▼ 23.3%
▼ 8.0%
▼ 11.9%
6-month growth
+14.5%
-35.5%
+129.4%
-15.9%
Global rank web
#43,387
#1,888,585
#243,389
#17,674
Avg. last 3 months
916.6K
12.8K
143.7K
2.5M
Bounce rate lower is better
28%
38%
43%
37%
Pages / visit
7.9
1.5
3.3
7.7
Visit duration
8m 36s
3s
1m 39s
6m 52s
Traffic sources
● Direct 88% · ● Mail 8%
—
● Direct 86% · ● Referral 11%
● Direct 81% · ● Referral 16%
LemlistSmartWriterLightfieldInstantly
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KLightfield · 198KLightfield · 56.4KLightfield · 68.4KLightfield · 69.1KLightfield · 77.6KLightfield · 142.4KLightfield · 100.5KLightfield · 172.3KLightfield · 158.4KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KLightfield · 198KLightfield · 56.4KLightfield · 68.4KLightfield · 69.1KLightfield · 77.6KLightfield · 142.4KLightfield · 100.5KLightfield · 172.3KLightfield · 158.4KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Freemium
Paid
Starting price
$55per month
$49per month
$83.25per month
$37.6per month
Free tier
–
–
–
–
Free trial
API access
–
–
–
–
Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Basic Plan $49/moPopular Plan $79/moPro Plan $129/mo
Pro $83.25/moGrowth $166.58/moEnterprise $0
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Capabilities input → output
Input
DataText
DataWeb pages
AudioText
DataText
Output
DataText
Text
DataText
DataText
Skill level
Intermediate
Beginner-friendly
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Tasks what each tool can do · 3 shared · core   partial
Tasks covered
11
14
8
10
Sales emails
Sales
Lead generation
Email outreach
–
Sales prospecting
–
Sales automation
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Email marketing
–
–
Email LinkedIn outreach
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LinkedIn outreach
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CRM
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–
–
Email personalization
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–
–
Email writing
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–
–
Sales outreach personalization
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–
–
Cold email strategies
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–
–
Conversation starters
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–
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Email automation
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–
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Email configuration
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–
–
Email management
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–
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Email tracking
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–
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LinkedIn customer leads
–
–
–
Deal tracking
–
–
–
Email follow-ups
–
–
–
LinkedIn emails
–
–
–
Meeting summaries
–
–
–
WhatsApp customer engagement
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.