Lemlist vs SmartWriter vs Instantly

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
SmartWriter
Competitor 2
Instantly
Competitor 3
Suggested competitors for Lemlist: Smartlead85% La Growth Machine80% SalesTarget74% Apollo.io72% Jason AI68% Linkdify66% Syndie.io66% KKonvertly66%
Compare
3 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
Remove
Competitor SmartWriter
smartwriter.ai
Personalized outreach at scale
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
10.6Kvisits/mo
2.2Mvisits/mo
MoM change
▲ 7.5%
▼ 23.3%
▼ 11.9%
6-month growth
+14.5%
-35.5%
-15.9%
Global rank web
#43,387
#1,888,585
#17,674
Avg. last 3 months
916.6K
12.8K
2.5M
Bounce rate lower is better
28%
38%
37%
Pages / visit
7.9
1.5
7.7
Visit duration
8m 36s
3s
6m 52s
Traffic sources
● Direct 88% · ● Mail 8%
—
● Direct 81% · ● Referral 16%
LemlistSmartWriterInstantly
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Starting price
$55per month
$49per month
$37.6per month
Free tier
–
–
–
Free trial
API access
–
–
–
Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Basic Plan $49/moPopular Plan $79/moPro Plan $129/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Capabilities input → output
Input
DataText
DataWeb pages
DataText
Output
DataText
Text
DataText
Skill level
Intermediate
Beginner-friendly
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Tasks what each tool can do · 5 shared · core   partial
Tasks covered
11
14
10
Email outreach
Sales emails
Sales prospecting
Lead generation
Sales
Email marketing
–
Email LinkedIn outreach
–
LinkedIn outreach
–
Sales automation
–
Email personalization
–
–
Email writing
–
–
Sales outreach personalization
–
–
Cold email strategies
–
–
Conversation starters
–
–
Email automation
–
–
Email configuration
–
–
Email management
–
–
Email tracking
–
–
LinkedIn customer leads
–
–
LinkedIn emails
–
–
WhatsApp customer engagement
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.