Lemlist vs Smartlead vs Mailshake vs Apollo.io

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Smartlead
Competitor 2
Mailshake
Competitor 3
Apollo.io
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
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Competitor Mailshake
mailshake.com
Mailshake is a sales engagement platform for cold outreach across email, phone and social channels.
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Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
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MoM change
▲ 7.5%
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6-month growth
+14.5%
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Global rank web
#43,387
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Avg. last 3 months
916.6K
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Bounce rate lower is better
28%
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Pages / visit
7.9
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Visit duration
8m 36s
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Traffic sources
● Direct 88% · ● Mail 8%
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LemlistSmartleadMailshakeApollo.io
0241.9K483.8K725.8K967.7KLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7K100K1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KNov '25DecJan '26FebMarAprMayJunJul
Pricing
Model
Paid
Paid
Paid
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Starting price
$55per month
$39per month
$25per month
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Free tier
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Free trial
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API access
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Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Starter $25/moEmail Outreach $45/moSales Engagement $85/moAgency Custom+2 more
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Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
Text
DataText
DataText
Skill level
Intermediate
Intermediate
Beginner-friendly
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 4 shared · core   partial
Tasks covered
11
10
11
11
Sales prospecting
Lead generation
Sales automation
Sales emails
Email outreach
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Sales
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Email marketing
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Cold email strategies
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Email automation
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Lead management
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Agents
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Email LinkedIn outreach
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Email configuration
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Email warmup
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Gtm
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LinkedIn customer leads
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LinkedIn outreach
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Sales outreach personalization
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CRM
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Customer leads
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Meeting scheduling
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WhatsApp customer engagement
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Community on aitoolstime
Rating
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no ratings yet
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Upvotes
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Saves
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Reviews
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Prompts
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.