Lemlist vs Instantly vs SmartWriter vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Instantly
Competitor 2
SmartWriter
Competitor 3
Smartlead
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor SmartWriter
smartwriter.ai
Personalized outreach at scale
Make main Remove
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
2.2Mvisits/mo
10.6Kvisits/mo
—
MoM change
▲ 7.5%
▼ 11.9%
▼ 23.3%
—
6-month growth
+14.5%
-15.9%
-35.5%
—
Global rank web
#43,387
#17,674
#1,888,585
—
Avg. last 3 months
916.6K
2.5M
12.8K
—
Bounce rate lower is better
28%
37%
38%
—
Pages / visit
7.9
7.7
1.5
—
Visit duration
8m 36s
6m 52s
3s
—
Traffic sources
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
—
—
LemlistInstantlySmartWriterSmartlead
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6K10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Paid
Starting price
$55per month
$37.6per month
$49per month
$39per month
Free tier
–
–
–
–
Free trial
API access
–
–
–
Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Basic Plan $49/moPopular Plan $79/moPro Plan $129/mo
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataWeb pages
DataText
Output
DataText
DataText
Text
Text
Skill level
Intermediate
Intermediate
Beginner-friendly
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
11
10
3
1
Sales emails
–
Sales prospecting
–
Email marketing
–
–
Email outreach
–
–
Lead generation
–
–
Sales
–
–
Email LinkedIn outreach
–
–
–
Email automation
–
–
–
Email configuration
–
–
–
Email management
–
–
–
Email tracking
–
–
–
Email writing
–
–
–
LinkedIn customer leads
–
–
–
LinkedIn outreach
–
–
–
Sales automation
–
–
–
Cold email strategies
–
–
–
WhatsApp customer engagement
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.