Instantly vs SmartWriter vs Mailshake vs SalesTarget

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
SmartWriter
Competitor 2
Mailshake
Competitor 3
SalesTarget
Compare
4 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Remove
Competitor SmartWriter
smartwriter.ai
Personalized outreach at scale
Make main Remove
Competitor Mailshake
mailshake.com
Mailshake is a sales engagement platform for cold outreach across email, phone and social channels.
Make main Remove
Competitor SalesTarget
salestarget.ai
A sales development rep at a B2B software company needs to book 20 demos this month
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
10.6Kvisits/mo
—
10Kvisits/mo
MoM change
▼ 11.9%
▼ 23.3%
—
▲ 117.9%
6-month growth
-15.9%
-35.5%
—
+225.8%
Global rank web
#17,674
#1,888,585
—
#2,420,724
Avg. last 3 months
2.5M
12.8K
—
6.7K
Bounce rate lower is better
37%
38%
—
54%
Pages / visit
7.7
1.5
—
1.4
Visit duration
6m 52s
3s
—
3s
Traffic sources
● Direct 81% · ● Referral 16%
—
—
● Direct 87% · ● Referral 13%
InstantlySmartWriterMailshakeSalesTarget
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10K1001K10K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Freemium
Starting price
$37.6per month
$49per month
$25per month
Free tier
Free tier
–
–
–
Free trial
–
–
API access
–
–
–
Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Basic Plan $49/moPopular Plan $79/moPro Plan $129/mo
Starter $25/moEmail Outreach $45/moSales Engagement $85/moAgency Custom+2 more
Free Credits Free
Capabilities input → output
Input
DataText
DataWeb pages
DataText
DataText
Output
DataText
Text
DataText
DataText
Skill level
Intermediate
Beginner-friendly
Beginner-friendly
Intermediate
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Tasks what each tool can do · 5 shared · core   partial
Tasks covered
10
14
11
14
Email outreach
Sales prospecting
Lead generation
Sales emails
Sales
Email automation
–
Sales automation
–
Email marketing
–
Sales outreach personalization
–
–
Cold email strategies
–
–
Email LinkedIn outreach
–
–
LinkedIn outreach
–
–
Lead management
–
–
B2B sales
–
–
–
Email personalization
–
–
–
Email writing
–
–
–
CRM
–
–
–
Conversation starters
–
–
–
Email configuration
–
–
–
Email management
–
–
–
Email tracking
–
–
–
LinkedIn automation
–
–
–
LinkedIn emails
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.