Instantly vs Smartlead vs Apollo.io vs Mailshake

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
Smartlead
Competitor 2
Apollo.io
Competitor 3
Mailshake
Compare
4 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
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Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Competitor Mailshake
mailshake.com
Mailshake is a sales engagement platform for cold outreach across email, phone and social channels.
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Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
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MoM change
▼ 11.9%
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6-month growth
-15.9%
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Global rank web
#17,674
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Avg. last 3 months
2.5M
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Bounce rate lower is better
37%
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Pages / visit
7.7
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Visit duration
6m 52s
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Traffic sources
● Direct 81% · ● Referral 16%
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InstantlySmartleadApollo.ioMailshake
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
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Paid
Starting price
$37.6per month
$39per month
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$25per month
Free tier
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Free trial
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API access
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Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
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Starter $25/moEmail Outreach $45/moSales Engagement $85/moAgency Custom+2 more
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
Text
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Beginner-friendly
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
10
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4
Sales
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Email outreach
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Sales prospecting
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Sales emails
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Lead generation
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Email marketing
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Email automation
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Email configuration
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Email management
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Email tracking
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Cold email strategies
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Sales automation
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
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Upvotes
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Saves
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Reviews
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Prompts
0
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.