Instantly vs Smartlead vs Apollo.io vs Lemlist

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
Smartlead
Competitor 2
Apollo.io
Competitor 3
Lemlist
Compare
4 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
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Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
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Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
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—
967.7Kvisits/mo
MoM change
▼ 11.9%
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—
▲ 7.5%
6-month growth
-15.9%
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+14.5%
Global rank web
#17,674
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#43,387
Avg. last 3 months
2.5M
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916.6K
Bounce rate lower is better
37%
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28%
Pages / visit
7.7
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7.9
Visit duration
6m 52s
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8m 36s
Traffic sources
● Direct 81% · ● Referral 16%
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● Direct 88% · ● Mail 8%
InstantlySmartleadApollo.ioLemlist
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
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Paid
Starting price
$37.6per month
$39per month
—
$55per month
Free tier
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Free trial
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API access
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Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
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Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
Text
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
10
1
3
11
Sales prospecting
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Sales
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Email marketing
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Email outreach
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Lead generation
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Sales emails
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Sales automation
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Email LinkedIn outreach
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Email automation
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Email configuration
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Email management
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Email tracking
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LinkedIn customer leads
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LinkedIn outreach
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Cold email strategies
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WhatsApp customer engagement
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
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Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.