An AI agent watches companies for you and emails a weekly digest of what changed. Polaris pulls from 100+ sources daily — website updates, social media posts from both the company and its employees, news mentions, and public filings. Instead of setting up Google Alerts and drowning in irrelevant pings, you get filtered summaries that highlight actual movement.
The filtering matters here. Polaris doesn't just scrape and forward. It analyzes hundreds of data points and decides what's worth your attention. That means fewer false alarms and more signal about competitor product launches, customer hiring sprees, or regulatory filings that actually affect your decisions. You track companies, not keywords.
Setup is straightforward. Add the companies you care about — competitors, customers, leads, portfolio companies, whatever. The AI starts monitoring. Every week you get an email with insights organized by company. The free Starter plan lets you track five companies and loop in three teammates. That's enough for small teams keeping tabs on key accounts or a handful of direct competitors.
Does it actually catch things you'd miss? The comparison to Google Alerts suggests it does. Social media monitoring includes employee posts, which often surface product updates or company culture shifts before official announcements. Website change tracking picks up pricing tweaks or new feature pages. Public filings cover the regulatory and financial moves that don't always make headlines. The breadth of sources helps, but the real test is whether the AI filters well enough that you trust the weekly email instead of feeling like you need to double-check everything yourself.
Weak spots show up in the free tier. Five companies is limiting if you're in a crowded market or managing multiple accounts. Three team members might not cover a sales or investor relations team. Real-time delivery through Slack or Microsoft Teams with enterprise only. Same with API access and integrations to Airtable, Notion, or Google Sheets. The free plan is email-only, which works for weekly check-ins but not if you need instant alerts or want to pipe data into your existing workflow tools.
The Unlimited plan charges $5 per tracked company per month. Not per user — per company. That's unusual and actually helpful for larger teams. If you're tracking 20 competitors with a 10-person team, you pay $100 monthly instead of scaling costs by headcount. For small teams watching dozens of companies, this pricing model makes sense. For solo users tracking just a few, it adds up quickly compared to the free tier.
Enterprise pricing is custom. That tier includes the dashboard view, API access, and the workflow integrations. If you need Polaris feeding into your CRM or alerting your team in real time, you're negotiating directly.
Who gets value here? Sales teams tracking prospects and customers. Investors monitoring portfolio companies or deal targets. Executives watching competitors. Anyone who needs company intelligence but doesn't have time to manually check 100+ sources. This service works best when you're tracking a specific set of companies over time, not doing one-off research. It's surveillance, not search.
The free plan is worth testing if you've got five companies that matter. Beyond that, the per-company pricing either saves you money or costs more depending on your team size and tracking needs.