Hedra builds models that generate, perceive, and predict the visual world, and it runs them in a studio and an API. Creative Studio is an agent that plans and executes creative work across video, image, and audio models, learns your brand, and connects to your tools through skills and MCP. Avatar models and speech models are part of the lineup, and Multiplayer Spaces let a team work on one canvas. Paid plans are $20 per month for Basic, $50 for Pro, $100 for Ultra, and $75 for Teams, all with commercial use, and a free plan requires no credit card.
Solo creators and marketing teams use the studio to produce talking-head videos, ads, and campaign assets without a production crew. Developers build on the Developer API, which gives unified access to leading video, image, speech, music, and avatar models. Enterprises can run managed diffusion on their own cluster, with private deployments, single sign-on, and dedicated support. Researchers and robotics teams will also see the lab side of the company, which covers world action models and embodied AI work.
A brand team can set up a shared Space, brief the agent, and collect every asset and version in one place with everyone editing in real time. A product company can generate an avatar spokesperson for explainer videos in several versions. An app developer can call the API to add video or image generation to a product, and a studio can compare outputs from models such as Kling 2.6 Pro and Flux 1.1 Ultra from a single account. Credits meter usage, with 2,000 per month on Basic and up to 57,600 on the highest allowances.
