Turnitin vs GPTZero vs Originality.AI vs Pangram Labs

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Turnitin
vs
Competitor 1
GPTZero
Competitor 2
Originality.AI
Competitor 3
Pangram Labs
Compare
4 tools · best value per row highlighted
Your tool Turnitin
turnitin.com
Turnitin is an academic integrity suite that schools, universities, and research organizations use to verify originality and deal with AI-written text.
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Competitor GPTZero
gptzero.me
Used by over 10 million teachers and students across more than 100 countries, GPTZero detects AI-generated text across major language models while providing a suite of writing verification tools
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Competitor Originality.AI
originality.ai
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Competitor Pangram Labs
pangram.com
Pangram Labs makes an AI detector that checks whether text was written by a person or generated by a language model.
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Traffic estimated monthly website traffic
Monthly visits
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11Mvisits/mo
1.7Mvisits/mo
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MoM change
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▼ 3.1%
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6-month growth
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-37.9%
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Global rank web
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#37,307
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Avg. last 3 months
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11M
1.8M
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Bounce rate lower is better
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56%
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Pages / visit
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2.5
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Visit duration
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2m 31s
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Traffic sources
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● Direct 86% · ● Referral 13%
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TurnitinGPTZeroOriginality.AIPangram Labs
02.8M5.5M8.3M11MGPTZero · 11MOriginality.AI · 2.6MOriginality.AI · 2.5MOriginality.AI · 2.2MOriginality.AI · 2.2MOriginality.AI · 2.7MOriginality.AI · 2.5MOriginality.AI · 2.4MOriginality.AI · 1.9MOriginality.AI · 1.7MOriginality.AI · 1.7M1M10M100MGPTZero · 11MOriginality.AI · 2.6MOriginality.AI · 2.5MOriginality.AI · 2.2MOriginality.AI · 2.2MOriginality.AI · 2.7MOriginality.AI · 2.5MOriginality.AI · 2.4MOriginality.AI · 1.9MOriginality.AI · 1.7MOriginality.AI · 1.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
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Freemium
Freemium
Freemium
Starting price
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$12.99per month · free tier available
$12.95per month · free tier available
$20per month · free tier available
Free tier
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Free trial
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API access
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Plans
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Free FreePremium $12.99/moProfessional $24.99/mo
Basic FreePro $12.95/moEnterprise $136.58/mo
Free FreeIndividual $20/moProfessional $65/mo
Capabilities input → output
Input
DocumentsText
DocumentsText
DocumentsTextWeb pages
DocumentsImagesText
Output
Data
DataText
DataText
Data
Skill level
Beginner-friendly
Beginner-friendly
Intermediate
Intermediate
Categories
AI Detection & SafetyAI DetectorAI Plagiarism Checker
AI Detection & SafetyAI DetectorAI Plagiarism Checker
AI Detection & SafetyAI DetectorAI Plagiarism Checker
AI Detection & SafetyAI DetectorAI Image DetectorAI Plagiarism Checker
Tasks what each tool can do · 4 shared · core   partial
Tasks covered
8
7
8
7
Detection
Plagiarism detection
Content detection
Content authenticity verification
AI authorship detection
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Exam cheating
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Hallucination detection
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Academic integrity advising
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Edited image detection
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Editorial fact checking
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Exam grading
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Fact checking
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Grammar checking
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Image authenticity analysis
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Proofreading
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SEO
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
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Saves
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Reviews
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Prompts
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.