Lemlist vs Smartlead vs Apollo.io vs Instantly

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Smartlead
Competitor 2
Apollo.io
Competitor 3
Instantly
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Make main Remove
Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
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2.2Mvisits/mo
MoM change
▲ 7.5%
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▼ 11.9%
6-month growth
+14.5%
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-15.9%
Global rank web
#43,387
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#17,674
Avg. last 3 months
916.6K
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2.5M
Bounce rate lower is better
28%
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37%
Pages / visit
7.9
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7.7
Visit duration
8m 36s
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6m 52s
Traffic sources
● Direct 88% · ● Mail 8%
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● Direct 81% · ● Referral 16%
LemlistSmartleadApollo.ioInstantly
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
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Paid
Starting price
$55per month
$39per month
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$37.6per month
Free tier
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Free trial
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API access
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Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
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Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
Text
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
11
1
3
10
Sales prospecting
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Sales
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Email marketing
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Email outreach
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Lead generation
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Sales emails
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Sales automation
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Email LinkedIn outreach
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Email automation
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Email configuration
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Email management
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Email tracking
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LinkedIn customer leads
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LinkedIn outreach
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Cold email strategies
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WhatsApp customer engagement
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
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Upvotes
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Saves
0
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Reviews
0
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Prompts
0
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.