Lemlist vs Instantly vs Affinity

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Instantly
Competitor 2
Affinity
Competitor 3
Suggested competitors for Lemlist: Smartlead85% La Growth Machine80% SalesTarget74% Apollo.io72% Jason AI68% Syndie.io66% Linkdify66% KKonvertly66%
Compare
3 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor Affinity
affinity.co
A venture partner at a growth-stage fund spends hours each week digging through email threads to figure out who on the team knows the CEO at a promising Series B company
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
2.2Mvisits/mo
503.1Kvisits/mo
MoM change
▲ 7.5%
▼ 11.9%
▲ 11.6%
6-month growth
+14.5%
-15.9%
-7.2%
Global rank web
#43,387
#17,674
#79,937
Avg. last 3 months
916.6K
2.5M
459.3K
Bounce rate lower is better
28%
37%
31%
Pages / visit
7.9
7.7
6.6
Visit duration
8m 36s
6m 52s
6m 04s
Traffic sources
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
● Direct 94% · ● Referral 4%
LemlistInstantlyAffinity
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MAffinity · 571.2KAffinity · 542.3KAffinity · 612.8KAffinity · 513.9KAffinity · 424.1KAffinity · 450.9KAffinity · 503.1K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MAffinity · 571.2KAffinity · 542.3KAffinity · 612.8KAffinity · 513.9KAffinity · 424.1KAffinity · 450.9KAffinity · 503.1KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Starting price
$55per month
$37.6per month
$2,000per month
Free tier
–
–
–
Free trial
–
API access
–
–
–
Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Essential $2,000/yrScale $2,300/yrAdvanced $2,700/yrEnterprise Custom
Capabilities input → output
Input
DataText
DataText
DataText
Output
DataText
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI CRM
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
11
10
3
Sales
Email marketing
–
Email outreach
–
Lead generation
–
Sales emails
–
Sales prospecting
–
CRM
–
–
Deal tracking
–
–
Email LinkedIn outreach
–
–
Email automation
–
–
Email configuration
–
–
Email management
–
–
Email tracking
–
–
LinkedIn customer leads
–
–
LinkedIn outreach
–
–
Sales automation
–
–
WhatsApp customer engagement
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.