Lemlist vs Apollo.io vs Instantly vs La Growth Machine

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Apollo.io
Competitor 2
Instantly
Competitor 3
La Growth Machine
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor La Growth Machine
lagrowthmachine.com
La Growth Machine is a multichannel outreach platform for B2B teams.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
—
2.2Mvisits/mo
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MoM change
▲ 7.5%
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▼ 11.9%
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6-month growth
+14.5%
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-15.9%
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Global rank web
#43,387
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#17,674
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Avg. last 3 months
916.6K
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2.5M
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Bounce rate lower is better
28%
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37%
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Pages / visit
7.9
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7.7
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Visit duration
8m 36s
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6m 52s
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Traffic sources
● Direct 88% · ● Mail 8%
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● Direct 81% · ● Referral 16%
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LemlistApollo.ioInstantlyLa Growth Machine
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
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Paid
Free Trial
Starting price
$55per month
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$37.6per month
€60per month
Free tier
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Free trial
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API access
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Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
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Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Basic €60/moPro €120/moUltimate €120/moAgency Custom+1 more
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
DataText
AudioText
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 3 shared · core   partial
Tasks covered
11
11
10
14
Lead generation
Sales prospecting
Sales
Email outreach
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Sales automation
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Sales emails
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Email marketing
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Email LinkedIn outreach
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LinkedIn outreach
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CRM
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Lead management
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Agents
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Email automation
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Email configuration
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Email management
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Email personalization
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Email tracking
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Gtm
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LinkedIn automation
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LinkedIn customer leads
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LinkedIn messages
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A b testing
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Customer leads
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Meeting scheduling
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Voice messages
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WhatsApp customer engagement
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
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Saves
0
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Reviews
0
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Prompts
0
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.