Instantly vs SmartWriter vs Lightfield vs Apollo.io

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
SmartWriter
Competitor 2
Lightfield
Competitor 3
Apollo.io
Compare
4 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Remove
Competitor SmartWriter
smartwriter.ai
Personalized outreach at scale
Make main Remove
Competitor Lightfield
lightfield.app
Most CRMs promise automation but still make you click through 47 fields after every customer call
Make main Remove
Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
10.6Kvisits/mo
158.4Kvisits/mo
—
MoM change
▼ 11.9%
▼ 23.3%
▼ 8.0%
—
6-month growth
-15.9%
-35.5%
+129.4%
—
Global rank web
#17,674
#1,888,585
#243,389
—
Avg. last 3 months
2.5M
12.8K
143.7K
—
Bounce rate lower is better
37%
38%
43%
—
Pages / visit
7.7
1.5
3.3
—
Visit duration
6m 52s
3s
1m 39s
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Traffic sources
● Direct 81% · ● Referral 16%
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● Direct 86% · ● Referral 11%
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InstantlySmartWriterLightfieldApollo.io
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KLightfield · 198KLightfield · 56.4KLightfield · 68.4KLightfield · 69.1KLightfield · 77.6KLightfield · 142.4KLightfield · 100.5KLightfield · 172.3KLightfield · 158.4K10K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KLightfield · 198KLightfield · 56.4KLightfield · 68.4KLightfield · 69.1KLightfield · 77.6KLightfield · 142.4KLightfield · 100.5KLightfield · 172.3KLightfield · 158.4KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Freemium
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Starting price
$37.6per month
$49per month
$83.25per month
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Free tier
–
–
–
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Free trial
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API access
–
–
–
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Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Basic Plan $49/moPopular Plan $79/moPro Plan $129/mo
Pro $83.25/moGrowth $166.58/moEnterprise $0
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Capabilities input → output
Input
DataText
DataWeb pages
AudioText
DataText
Output
DataText
Text
DataText
DataText
Skill level
Intermediate
Beginner-friendly
Intermediate
Intermediate
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 3 shared · core   partial
Tasks covered
10
14
8
11
Sales emails
Lead generation
Sales
Sales prospecting
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Sales automation
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Email outreach
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CRM
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Email marketing
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–
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Email personalization
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–
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Email writing
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–
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Sales outreach personalization
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–
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Agents
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–
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Cold email strategies
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Conversation starters
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Email automation
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Email configuration
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Email management
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Email tracking
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Gtm
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–
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Customer leads
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–
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Deal tracking
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–
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Email LinkedIn outreach
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Email follow-ups
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–
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Lead management
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–
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LinkedIn emails
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–
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LinkedIn outreach
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–
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Meeting scheduling
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–
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Meeting summaries
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–
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
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Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.