Apollo.io vs Instantly vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Apollo.io
vs
Competitor 1
Instantly
Competitor 2
Smartlead
Competitor 3
Suggested competitors for Apollo.io: Lemlist95% Jason AI93% Sellinger AI91% 11x Alice90% Outreach90% AiSDR90% Artisan Ava88% Mailshake86%
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3 tools · best value per row highlighted
Your tool Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
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Traffic estimated monthly website traffic
Monthly visits
—
2.2Mvisits/mo
—
MoM change
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▼ 11.9%
—
6-month growth
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-15.9%
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Global rank web
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#17,674
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Avg. last 3 months
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2.5M
—
Bounce rate lower is better
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37%
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Pages / visit
—
7.7
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Visit duration
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6m 52s
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Traffic sources
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● Direct 81% · ● Referral 16%
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Apollo.ioInstantlySmartlead
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
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Paid
Paid
Starting price
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$37.6per month
$39per month
Free tier
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–
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Free trial
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API access
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–
Plans
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Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataText
Output
DataText
DataText
Text
Skill level
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
3
10
1
Sales prospecting
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Sales
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Email marketing
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–
Email outreach
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–
Email automation
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–
Email configuration
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–
Email management
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–
Email tracking
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–
Lead generation
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–
Sales emails
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–
Cold email strategies
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–
Sales automation
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–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
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–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.