Attention Insight predicts where people will look on a design before it launches. An AI model trained on millions of real eye-tracking fixations analyzes a website, ad, product image or short video and returns an attention heatmap within seconds. Reports include a Clarity Score, Focus Score, Percentage of Attention on key objects, a contrast map and AI recommendations. Plugins and add-ons connect it to Figma, Adobe Express, Photoshop, InDesign and Chrome, and an API supports automation. A 14-day free trial requires no credit card.
Designers use it to compare layout variants and defend choices with data instead of opinion, which helps when a client says the logo should be bigger. Marketers check that headlines, calls to action and key visuals grab attention, and product designers use it as an extra validation layer before usability testing. Agencies share links to analyses with stakeholders, and teams that cannot run a traditional eye-tracking study get a fast alternative.
Common workflows include testing two landing page versions and picking the clearer hierarchy, checking a banner before a campaign goes live, and adding attention maps to a portfolio case study. Case studies describe Filmelier raising CTA button clicks by 258%, Humana gaining 433% in banner click-through, The Skin Deep lifting landing page conversions by 93% and Omnisend increasing demo signups by 30%. Video testing handles short clips, while the Chrome extension analyzes live pages in one click. Users can also upload a file, compare against competitors and request AI recommendations for improvement.
