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Unwrap

Unwrap is a customer intelligence platform that turns scattered feedback into structured, prioritized insights.

It connects to feedback from thousands of sources, uses an Auto Tagger to categorize every comment without manual tagging, and surfaces trends proactively, including ones nobody thought to look for. An Assistant answers…

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Unwrap is a customer intelligence platform that turns scattered feedback into structured, prioritized insights. It connects to feedback from thousands of sources, uses an Auto Tagger to categorize every comment without manual tagging, and surfaces trends proactively, including ones nobody thought to look for. An Assistant answers questions about your feedback in natural language, Dashboards can be shared by team, Alerts flag emerging issues, and a Responder helps you reply faster and keep customers informed.

The product serves customer experience leads, product managers and executives at consumer-facing companies. Customer support teams use it to catch problems early, product teams use it to prioritize roadmaps against what customers actually say, and leadership uses shared dashboards to stay close to the voice of the customer. Case studies span retail and consumer, travel and logistics, and software, and one customer quote comes from a VP of Guest Support at lululemon. Security-minded buyers get SOC 2 Type II and GDPR compliance, SSO, activity monitoring and automatic PII redaction, plus control over how data is used across the stack.

Typical scenarios include spotting that complaints about a specific app behavior are tripling year over year, seeing which share of Android users report trouble searching for store locations, or noticing that a complaint is fading after a fix. Teams also use it to inform roadmaps, allocate support resources, and respond to customers directly from the insights. Setup follows three steps: connect your feedback, analyze it as messy input becomes delivered insights, and act on what matters. Unwrap also offers personalized onboarding and expert guidance tailored to each business.

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Frequently asked

6 questions
How does Unwrap analyze customer feedback?
Feedback from many sources is integrated and categorized automatically by an Auto Tagger. Insights are then delivered proactively, so teams do not need to tag or search by hand.
Which teams use Unwrap?
Customer experience, product and executive teams are the primary audiences. Support leaders, product managers and senior leadership each get views suited to their role.
What is an example of using Unwrap?
A product team can see that reports of an issue are rising, such as volume settings reverting unexpectedly, and prioritize a fix. Alerts notify them as new insights emerge, and the Responder helps them reply to affected customers.
Can I ask Unwrap questions about my feedback?
The Assistant lets you query feedback in natural language and find what you need. Dashboards can also be created and shared by team.
What security certifications does Unwrap hold?
SOC 2 Type II and GDPR compliance are reported. SSO, activity monitoring and automatic PII redaction are also part of its security setup.
How do I get started with Unwrap?
Book a demo and work with the Unwrap team, which provides onboarding and tailored guidance. The workflow then follows three steps: connect your sources, analyze, and act on the insights.

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