Cookie-free analytics that tracks what people actually do on your site. The dashboard shows visits, duration, bounce rate, and views per visit in real time. A ~2kb snippet does the work, light enough that it won't slow pages down.
The visitor journey feature maps individual paths through your site. You see where someone clicked, how long they stayed on each page, and where they bounced. Custom event tracking lets you monitor specific actions like button clicks or form submissions. Conversion funnels show exactly where people drop off in multi-step processes.
Product analytics sit alongside website stats. User profiles collect custom attributes. Churn analytics flags which users engage regularly and which ones are about to leave. Revenue tracking connects user behavior to actual dollars. An AI chat interface lets you query data without building complex reports. The public API opens up custom integrations.
Ad-blocker bypass means you won't lose visibility into a chunk of your traffic. Advanced bot detection filters out fake visitors. GDPR compliance comes standard since there aren't any cookies to manage. Over 1,000 companies use it.
The free plan includes basic features with one year of data retention. Pro costs $49 monthly or $39 if you pay yearly. That Pro plan covers 100,000 events per month, unlimited data retention, profiles, journeys, the API, unlimited websites, revenue analytics, priority support, ad-blocker bypass, and advanced bot detection. You can link multiple projects under one Pro subscription, useful if you're an agency managing several client sites or a company with multiple properties.
Event limits matter here. Hit 100,000 events twice in a row or blow past it by 5x in a single month and you'll need to upgrade. The free plan's one-year retention means older data disappears unless you're on Pro. You get a two-month buffer before deletion kicks in, but that's not much runway if you need historical comparisons.
Works best for businesses wanting simpler analytics than Google without the privacy baggage. Static sites, web apps, e-commerce stores all fit. SaaS companies get product analytics without Amplitude's complexity or Mixpanel's learning curve. Agencies can set up tracking for clients under one subscription.
The interface stays digestible. Real insight without drowning in metrics. But if you need deep integrations with other tools, that's not here. The facts don't list any. The 100,000 event cap isn't huge for high-traffic sites either.
