Klue is an AI platform that runs competitive intelligence and win-loss programs side by side. Its Compete Agent collects and curates competitor intel automatically and delivers it to sellers when a deal needs it, while Auto Insights generates content for research and gives internal LLMs a trusted source. The Win-Loss Suite adds buyer feedback through expert-run interviews, an AI Interviewer that holds short voice conversations with buyers and sellers, Blindspot Interviews with buyers from evaluations you never saw, and a Win and Loss Story Agent that drafts summaries from CRM data and call recordings the moment a deal closes.
Product marketers and competitive intelligence managers are the core users, since they build battlecards and need proof of why deals are won or lost. Sellers get cited answers on positioning and objection handling during live deals, sales leaders see patterns by competitor, and go-to-market teams use buyer voice to shape strategy. More than 250,000 users rely on Klue, and it suits mid-size and large B2B companies with a repeatable sales motion and several named rivals.
Typical scenarios include a rep asking how to position against a specific competitor, responding to a pricing objection with evidence, or checking whether a rival's claim about unlimited integrations holds up. Product marketers analyze win and loss reasons for last quarter, review what prospects said about a competitor's onboarding, and update battlecards without leaving the conversation. The Glean integration brings competitive intel and win-loss insight into search, assistants and agents a company builds, and resources include playbooks, a battlecard toolkit and a win-loss program guide.
