When you open Geneo, you're tracking something most brands don't even know exists yet: how often AI search tools mention them. The dashboard shows your brand's visibility across multiple AI platforms through a credit-based monitoring system that continuously checks what these tools say about you.
The main view displays your mention rate as a percentage alongside total mentions counted. You'll see 68.4% brand mention rates or 1,284 total mentions depending on your tracking volume. Each mention gets categorized by sentiment, showing whether the AI platform presented your brand positively or negatively. The demo data shows 85% positive versus 5% negative splits, but this varies wildly based on what content these AI tools actually find about you.
Citation tracking reveals which sources the AI platforms pull from when they mention your brand. You get a 42.1% citation rate metric that shows how often mentions include actual source links versus just name-dropping you without attribution. This matters because citations mean the AI found authoritative content to back up what it's saying.
The competitive analysis section breaks down where you stand against rivals. Share of voice measurements show your visibility compared to competitors across the same AI platforms. You can spot exactly where competitors get mentioned more often and which topics trigger their names instead of yours.
Content recommendations appear based on gaps Geneo identifies. It analyzes what competitors rank for in AI responses and suggests high-impact topics you're missing. This gets frustrating because the recommendations stay fairly general, and you're left figuring out the actual content strategy yourself.
Historical tracking archives every mention so you can watch trends over weeks or months. Visibility either climbs or tanks, and the graphs make it obvious when something changed in how AI platforms perceive your brand. The hallucination detection flags when AI tools make up false information about you, which happens more than you'd expect.
For agencies, white-label dashboards let you rebrand the entire interface for clients. This turns AI visibility monitoring into a retainer add-on, though setting up multiple client dashboards eats through your credit allocation quickly. The demo shows 750 out of 1,000 credits used, and heavy monitoring across multiple brands drains this fast.
Geneo connects to four major AI search tools, tracking mentions as they happen rather than through manual checks. Real-time monitoring means you catch reputation issues or missed opportunities as they develop, not days later when someone screenshots a bad AI response about your brand.