Jira is Atlassian's project management platform, built around planning work, tracking progress and moving tasks through a team's workflow. Its current focus is AI: agents can be assigned work directly from Jira, Rovo AI teammates research, draft and take action inside projects, and AI Search finds answers across Jira, Confluence and connected apps from one search bar. A Teamwork Graph connects context from the rest of a company's stack and passes it to AI tools through MCP or a command-line interface, while an audit trail records what teams and agents have done.
Engineering and product teams are the classic users, but Jira now pitches itself to design, marketing, HR, operations and legal groups as well. Program managers use its Plans view to follow work across several teams, marketing leads run campaigns as sprints, and developers hand tasks to their preferred coding agent without leaving the board. It suits startups that want a free starting point as well as enterprises, with Atlassian reporting that 85 percent of Fortune 500 companies use its products.
Typical scenarios include running agile sprints for a software release, coordinating a cross-department launch in a single shared space, and tracking a long manufacturing or modernization program with many dependent projects. Customer stories on the page describe legal teams saving about 200 hours a year with Rovo agents and a development organization cutting the cost of standing up a new product team from 2.8 million dollars to 600,000. Jira also pairs with Confluence for specs, Loom for asynchronous video and Rovo for team knowledge, all bundled in the Teamwork Collection.
