ChatGPT Shopping Research is a shopping experience inside the chat assistant that researches products and builds a personalized buyer's guide. A user describes what they want, such as a quiet cordless vacuum for a small apartment, and it asks clarifying questions about budget, recipient and features, then searches the internet for price, availability, reviews, specs and images. Users can steer the results as options come in. It draws on memory from past conversations when memory is turned on, and it performs especially well in detail-heavy categories like electronics, beauty, home and garden, kitchen and sports and outdoor. Shoppers can refine the guide by marking options as interesting or not, which narrows the final recommendations.
Shoppers facing a considered purchase are the audience: people comparing laptops, strollers or bikes, gift buyers, and bargain hunters. It rolled out on mobile and web to logged-in users on Free, Go, Plus and Pro plans, with nearly unlimited usage offered to all plans through the holidays. A quick price check is better handled by a regular response, since this mode takes a few minutes.
Use cases include finding a gaming laptop under $1000 with a screen over 15 inches, comparing three strollers for city sidewalks and rougher terrain, finding a full-length dress that looks like one in a photo for under $250, and choosing a gift for a fishing fanatic dad. It can also hunt Black Friday deals and check student discount codes. In Pulse, available to Pro users, personalized buyer's guides can appear proactively based on earlier conversations.
